Sprout Social
What is Sprout Social?
Sprout Social is a cloud-based social media management platform that helps businesses publish content, engage with customers, and analyze performance across networks like Instagram, Facebook, TikTok, LinkedIn, Pinterest, and X. Its Smart Inbox consolidates messages and comments from every connected profile into one stream, while AI Assist helps teams draft captions, replies, and reports faster.
The platform also offers social listening, competitor benchmarking, sentiment analysis, and review management for businesses that need deeper brand intelligence. Sprout Social is built for teams of any size, from small marketing departments to large agencies and enterprises managing many social profiles, with tiered plans that unlock more automation, reporting, and API access at higher levels.
Key Features of Sprout Social
Here are the powerful features that make Sprout Social stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Unified publishing and scheduling calendar across major social networks
- Smart Inbox that consolidates messages, comments, and mentions in one stream
- AI Assist for drafting captions, post ideas, and reply suggestions
- Social listening for brand mentions, keywords, and competitor tracking
- Sentiment analysis and message tagging for customer care workflows
- Cross-channel analytics and customizable performance reports
- Review management for third-party review sites
- Optimal send time recommendations based on audience activity
- Sprout Social public API for custom integrations and reporting
- Mobile apps for managing profiles, inbox, and calendar on the go
Sprout Social Pricing
Here are the pricing plans for Sprout Social. Choose the plan that best fits your requirements and budget.
Essentials
$199/seat/month (billed monthly)
Up to 5 social profiles
Optimal send times, profile and post-level reporting
Standard
$199/seat/month
5 social profiles
Consolidated inbox, collaboration tools, keyword and location monitoring, unlimited AI-generated alt text, review management
Professional
$299/seat/month
Unlimited social profiles
Everything in Standard plus message tagging, competitor and paid insights, AI Assist for posts
Advanced
$399/seat/month
Unlimited social profiles
Everything in Professional plus AI reply enhancement, sentiment analysis, Sprout API access, team reports, message spike alerts
Enterprise
Custom
Unlimited social profiles
White-glove onboarding, dedicated SSO setup, priority support
Sprout Social Specifications
Get a closer look at the technical specifications and system requirements for Sprout Social. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- ios
- android
- startups
- smes
- agencies
- enterprises
- live support
- training
- tickets
Sprout Social Videos
Sprout Social Screenshots
Alternatives of Sprout Social
AlternativesExplore alternative software options that can fulfill similar requirements as Sprout Social. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.
Pinterest and social media marketing platform for keyword research, pin creation, and scheduling
AI-powered social media management for publishing, engagement, listening, and reporting.
AI-ready social media management software for scheduling, monitoring, and reporting across all major platforms
Social media management platform for scheduling, unified inbox, reporting, and ROI tracking across major networks
Sprout Social Comparisons
Compare Sprout Social with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.
Overall Sprout Social Reviews
Here's our unbiased review of Sprout Social. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.