What is Hootsuite?
Hootsuite is a social media management platform that lets businesses schedule and publish posts, manage a unified inbox for messages and comments, and track analytics across networks like Instagram, Facebook, LinkedIn, X, TikTok, YouTube, and Pinterest from one dashboard. It includes AI-powered tools for caption writing, best-time-to-post recommendations, and trend detection, along with social listening for brand monitoring and competitive benchmarking.
Built for teams of all sizes, Hootsuite supports approval workflows, message routing, and custom reporting to help marketing and customer care teams collaborate efficiently. It connects with over 100 third-party apps and integrations, and offers a 14 day free trial with no credit card required.
Key Features of Hootsuite
Here are the powerful features that make Hootsuite stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Multi-network post scheduling and bulk publishing (up to 350 posts at once)
- Unified social inbox for messages, comments, and customer care
- AI-powered caption and content generation (Wisdom AI assistant)
- Best-time-to-post recommendations
- Social listening with brand monitoring and sentiment analysis
- Competitive benchmarking and trend forecasting
- Custom analytics and reporting dashboards
- Content approval workflows and team collaboration tools
- Message routing and assignment for team inboxes
- Support for organic and paid social content management
Hootsuite Pricing
Here are the pricing plans for Hootsuite. Choose the plan that best fits your requirements and budget.
Standard
$99/month
Up to 10 social accounts, 1+ user seats
Billed annually; unlimited post scheduling, AI post/image generation, unified inbox, brand monitoring
Professional
$199/month
Unlimited social accounts, 1+ user seats
Billed annually; everything in Standard plus inbox automation, 90-day trend forecasting, custom reports
Advanced
$399/month
Unlimited social accounts, custom user seats
Billed annually; everything in Professional plus approval workflows, message routing, team coordination
Enterprise
Custom
Unlimited accounts, custom seats
Everything in Advanced plus advanced analytics, listening, SSO, and custom compliance solutions; requires contacting sales
Hootsuite Specifications
Get a closer look at the technical specifications and system requirements for Hootsuite. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- ios
- android
- startups
- smes
- agencies
- enterprises
- live support
- training
- tickets
Hootsuite Videos
Alternatives of Hootsuite
AlternativesExplore alternative software options that can fulfill similar requirements as Hootsuite. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.
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Hootsuite Comparisons
Compare Hootsuite with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.
Overall Hootsuite Reviews
Here's our unbiased review of Hootsuite. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.