What is Hootsuite?

Hootsuite is a social media management platform that lets businesses schedule and publish posts, manage a unified inbox for messages and comments, and track analytics across networks like Instagram, Facebook, LinkedIn, X, TikTok, YouTube, and Pinterest from one dashboard. It includes AI-powered tools for caption writing, best-time-to-post recommendations, and trend detection, along with social listening for brand monitoring and competitive benchmarking.

Built for teams of all sizes, Hootsuite supports approval workflows, message routing, and custom reporting to help marketing and customer care teams collaborate efficiently. It connects with over 100 third-party apps and integrations, and offers a 14 day free trial with no credit card required.

Key Features of Hootsuite

Here are the powerful features that make Hootsuite stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Multi-network post scheduling and bulk publishing (up to 350 posts at once)
  • Unified social inbox for messages, comments, and customer care
  • AI-powered caption and content generation (Wisdom AI assistant)
  • Best-time-to-post recommendations
  • Social listening with brand monitoring and sentiment analysis
  • Competitive benchmarking and trend forecasting
  • Custom analytics and reporting dashboards
  • Content approval workflows and team collaboration tools
  • Message routing and assignment for team inboxes
  • Support for organic and paid social content management

Hootsuite Pricing

Here are the pricing plans for Hootsuite. Choose the plan that best fits your requirements and budget.

Standard

$99/month

Up to 10 social accounts, 1+ user seats

Billed annually; unlimited post scheduling, AI post/image generation, unified inbox, brand monitoring

Professional

$199/month

Unlimited social accounts, 1+ user seats

Billed annually; everything in Standard plus inbox automation, 90-day trend forecasting, custom reports

Advanced

$399/month

Unlimited social accounts, custom user seats

Billed annually; everything in Professional plus approval workflows, message routing, team coordination

Enterprise

Custom

Unlimited accounts, custom seats

Everything in Advanced plus advanced analytics, listening, SSO, and custom compliance solutions; requires contacting sales

Hootsuite Specifications

Get a closer look at the technical specifications and system requirements for Hootsuite. Find out if it's compatible with your operating system and other software.

Software Tagline :
All-in-one social media management platform for scheduling, publishing, engagement, listening, and analytics
Deployment :
  • cloud based
Subscription Plan :
monthly
Desktop Platforms :
  • web app
Mobile Platforms :
  • ios
  • android
Language Support :
en
Target Audience :
  • startups
  • smes
  • agencies
  • enterprises
Available Support :
  • email
  • live support
  • training
  • tickets
Integrations :
Over 100 integrations available via the Hootsuite App Directory, including Canva, Dropbox, Google Drive, Salesforce, Adobe Express, and various CRM, analytics, and e-commerce tools, alongside native support for Instagram, Facebook, LinkedIn, X, TikTok, YouTube, and Pinterest
API Available :
Yes
Free Trial Available :
Yes
Run On Mobile Browser :
Yes
Free Plan Available :
No
Customization Available :
Yes

Hootsuite Videos

Hootsuite Screenshots

Alternatives

Explore alternative software options that can fulfill similar requirements as Hootsuite. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

Hootsuite Comparisons

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Overall Hootsuite Reviews

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Hootsuite Pros and Cons

Hootsuite FAQs

No, Hootsuite does not have a permanent free plan, but it offers a 14-day free trial that does not require a credit card to start.

Paid plans start at $99 per month for the Standard plan (billed annually), with Professional at $199 per month and Advanced at $399 per month. Enterprise pricing is custom and requires contacting sales.

Hootsuite supports scheduling and management for Instagram, Facebook, LinkedIn, X (Twitter), TikTok, YouTube, and Pinterest, plus over 100 additional integrations through its App Directory.

Yes, Hootsuite includes AI-powered social listening tools for brand monitoring, sentiment analysis, competitive benchmarking, and trend detection.

Yes, Hootsuite offers mobile apps for both iOS and Android in addition to its web-based dashboard.

Yes, paid plans support multiple user seats with features like content approval workflows, message routing, and team collaboration tools for coordinating social media work.