HubSpot Marketing
VerifiedEmail marketing software with drag and drop design, AI writing tools, and CRM based automation
See all screenshots - Deployment Cloud Based
- Starting price Free
- Free trial Not offered
- Best for Freelancers, Startups, SMEs
What is HubSpot Marketing?
HubSpot Marketing is the email marketing product within HubSpot's Marketing Hub, part of the broader HubSpot Customer Platform. It lets marketing teams create, personalize, and send emails using a drag and drop editor and pre built templates for newsletters, promotions, and lead nurturing, without needing a designer or developer. Emails connect natively to HubSpot's CRM, so senders can personalize content with contact data such as name, company, or lifecycle stage, and trigger automated follow ups based on opens, clicks, or form submissions.
The product includes AI tools for generating subject lines and email copy, A/B testing for subject lines and content, and reporting dashboards that track opens, clicks, and conversions. It is aimed at marketing teams of all sizes, from small businesses using the free tier to larger organizations that need advanced automation, segmentation, and reporting available in the paid Marketing Hub tiers. A free plan is available, and paid plans add higher sending limits, automation, and analytics.
Key Features of HubSpot Marketing
HubSpot Marketing lists 9 documented features, including Drag and drop email editor with no coding required, Pre built, goal based email templates (newsletters, promotions, events, re-engagement) and AI generated subject lines and email copy. The list below covers what the product does rather than how it is marketed.
- Drag and drop email editor with no coding required
- Pre built, goal based email templates (newsletters, promotions, events, re-engagement)
- AI generated subject lines and email copy
- CRM based personalization using contact data (name, company, lifecycle stage)
- Behavioral trigger automation (opens, clicks, bounces, form submissions)
- A/B testing for subject lines and email content
- Performance analytics dashboards tracking opens, clicks, and conversions
- Mobile responsive email design tested across device types
- Native integration with HubSpot CRM and contact segmentation
HubSpot Marketing Pricing
HubSpot Marketing lists 3 plans, starting free and running to $890.
Free
Free
per month
No credit card required; email campaign automation, lead capture forms and live chat.
Starter
$20
per month per seat
The page lists both $10 and $20 per month per seat for this tier, so the higher regular rate is shown here.
HubSpot Marketing Specifications
HubSpot Marketing is available on web app and has iOS and Android apps. It offers an API and has a free plan.
- Deployment
- Cloud Based
- Billing cycle
- Monthly
- Desktop
- Web App
- Mobile
- iOS
- Android
- Languages
- English
- Built for
- Freelancers
- Startups
- SMEs
- Agencies
- Enterprises
- Support
- Live Support
- Phone
- Tickets
- Integrations
- Native CRM integration is built in. Third party integrations include Salesforce (bi-directional contact, company, opportunity, and activity sync), Shopify (customer, order, and product data sync for abandoned cart workflows), WordPress, and Zapier (connects to over 1,000 additional apps).
- Public API
- Yes
- Free trial
- No
- Free plan
- Yes
- Runs in browser
- Yes
- Customisable
- Yes
- Website
- hubspot.com
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