Appcast

Appcast runs programmatic job advertising, distributing vacancies across job sites, search and display advertising, and buying that placement automatically against a target rather than through manually managed campaigns.

The unit of purchase is what makes this category work. Traditional job advertising charges for a posting whether anyone applies or not, while programmatic buying optimises toward an application at a target cost, which shifts the risk from the employer to the platform in a way that suits high volume hiring particularly.

High volume hiring is a genuinely different discipline from executive search and the economics explain why. An employer filling four hundred warehouse roles a year cares about cost per hire measured in tens of dollars and about time to fill measured in days, and paying an agency percentage is unthinkable at that scale.

Automatic spend reallocation is what a person cannot replicate. Which job board performs best for a given role in a given city changes continuously, and a system rebalancing spend hourly across dozens of sources will always beat a media buyer reviewing performance once a week from a report. No pricing is published, since the advertising spend is the product.