Grade.us

Grade.us is review management software designed for agencies rather than for individual brands. It automates review requests, gathers reviews from multiple sites into one place, and can be white-labelled down to the logo, the domain and the favicon, so an agency presents it as its own service. The vendor publishes pricing openly, including a margin calculator for agencies pricing the service to their clients.

Selling to the agency rather than the business is the entire design and it explains features that would otherwise look odd. Multi-brand organisation, per-client onboarding and client-facing dashboards exist because the buyer manages many businesses at once, and the vendor's own material talks about profit margin rather than about reviews.

White labelling is what makes that work commercially. An agency that resells a visibly third-party tool is a reseller; one whose clients see the agency's own brand is delivering a service, and can charge accordingly. The margin calculator the vendor publishes exists precisely because that is the conversation its customers are having internally.

For a single business the calculation is different and worth stating plainly. The single location plan is priced in line with competitors that offer more consumer-facing polish, so a business buying directly is paying for capabilities aimed at somebody else.