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Yotpo

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Reviews, loyalty and subscriptions for ecommerce brands, priced by order volume

Reputation Management Software
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  • Deployment Cloud Based
  • Starting price $89
  • Free trial Available
  • Best for Freelancers, Small Business, Medium Business

What is Yotpo?

Yotpo is a retention marketing platform for ecommerce brands, combining reviews and user generated content, loyalty and referrals, SMS and email marketing, subscriptions and a newer product for tracking how AI engines recommend a brand's products. Each module is sold separately or as a bundle, and plans are tiered by monthly order volume rather than by feature alone.

Pricing by order volume is the commercially interesting decision because it aligns cost with the size of the store rather than with headcount. A brand shipping 400 orders a month pays the entry rate and a brand shipping 40,000 pays considerably more, which makes the platform reachable for small merchants and lucrative as they grow. It also means a seasonal spike can move a merchant into a higher tier.

Bundling reviews with loyalty is the strategic core. The same customer who leaves a review is the one worth enrolling in a rewards programme, and running both from one dataset lets a brand identify advocates rather than treating reviews as a marketing artefact.

The AI visibility product is the newest piece and the least proven. Tracking how assistants describe your products is a reasonable thing to want, and a buyer should treat the reporting as directional rather than authoritative.

Key Features of Yotpo

  • Review collection and on-site display
  • User generated content galleries
  • Loyalty and rewards programmes
  • Referral programmes
  • SMS and email marketing
  • Subscriptions
  • AI visibility tracking with Yotpo Discover
  • Order volume based pricing tiers
  • Ecommerce platform integrations
  • Customer segmentation
  • Free tier for low volume merchants

Yotpo Pricing

Starter bundle

$89

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Up to 500 orders per month. Reviews, loyalty and AI visibility in one bundle.

Pro bundle

$169

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Up to 500 orders per month with a wider feature set. Higher order volumes are priced above this.

Reviews and UGC

$15

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The reviews module bought on its own, above a limited free plan covering 50 monthly orders.

Yotpo Specifications

Deployment
  • Cloud Based
Desktop
  • Web App
Built for
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
Support
  • Email
  • Live Chat
  • Knowledge Base
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
No
Customisable
No
Website
yotpo.com

Yotpo Screenshots

Yotpo screenshot 1

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Yotpo FAQs

The bundle is published at 89 dollars per month for the Starter tier and 169 dollars for Pro, both up to 500 orders per month. Reviews and UGC alone starts at 15 dollars per month and Loyalty at 199 dollars.

It aligns cost with the size of the store rather than with headcount, which keeps the platform reachable for small merchants. A seasonal spike can move a merchant into a higher tier.

The customer who leaves a review is the one worth enrolling in a rewards programme, and running both from one dataset lets a brand identify advocates rather than treating reviews as a marketing artefact.

A newer product for tracking and influencing how AI engines recommend a brand's products. It is the least proven part of the line and its reporting should be read as directional.

Yes. Reviews and UGC has a limited free plan covering up to 50 monthly orders, and Loyalty and Referrals also has a free tier.