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Trustpilot Business

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An open review platform whose ratings now feed AI search results

Reputation Management Software
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  • Deployment Cloud Based
  • Starting price $99
  • Free trial Available
  • Best for Small Business, Medium Business, Large Enterprise

What is Trustpilot Business?

Trustpilot Business is the commercial side of the Trustpilot review platform, providing review invitations, service and product reviews, location reviews, on-site trust widgets, analytics and integrations including Salesforce. The vendor positions reviews as the signal that determines how AI assistants describe a brand, and publishes research with SEER Interactive analysing more than 800,000 AI responses.

The open platform is the structural difference from every competitor and it cuts both ways. Anyone can leave a review whether or not the business invited them, which is why consumers treat the ratings as independent, and also why a business cannot quietly suppress a bad month. A vendor whose reviews only appear when invited offers a friendlier product and a less credible one.

Reframing reviews as an input to AI search is the strategic bet of the current product. When a shopper asks an assistant which supplier to use, the answer is assembled from what sources like this one say, so review volume and recency start to matter in a place the business cannot see.

Pricing is published and it is enterprise-shaped. Plans are per domain, billed annually on a twelve-month commitment, which suits a business with one brand and becomes expensive for a group operating several.

Key Features of Trustpilot Business

  • Open consumer review platform
  • Automated review invitations
  • Service, product and location reviews
  • On-site trust widgets and rich snippets
  • Customer sentiment analytics
  • Salesforce and CRM integrations
  • AI search visibility reporting
  • Review integrity and fraud detection
  • Multi-domain management
  • Public business profile
  • Founding member of the Coalition for Trusted Reviews

Trustpilot Business Pricing

Starter

$99

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Per domain, billed upfront annually on a twelve month commitment. Includes 100 review invitations per month.

Plus

$319

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Per domain, billed annually. Adds higher invitation volume and further customisation. A fourteen day trial is offered.

Premium

$799

Request pricing

Per domain, billed annually. Includes 1,000 review invitations per month and the full analytics set.

Trustpilot Business Specifications

Deployment
  • Cloud Based
Desktop
  • Web App
Mobile
  • iOS
  • Android
Built for
  • Small Business
  • Medium Business
  • Large Enterprise
Support
  • Email
  • Knowledge Base
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
No
Customisable
No
Website
business.trustpilot.com

Trustpilot Business Videos

Trustpilot Business Screenshots

Trustpilot Business screenshot 1

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Trustpilot Business FAQs

Starter is published from 99 dollars per month per domain, Plus from 319 dollars and Premium from 799 dollars, each billed annually on a twelve month commitment. A free tier exists.

Anyone can leave a review whether or not the business invited them. That is why consumers treat the ratings as independent, and why a business cannot quietly suppress a bad month.

When a shopper asks an assistant which supplier to use, the answer is assembled from sources like this one, so review volume and recency matter in a place the business cannot observe directly.

Plans are priced per domain on an annual commitment, which suits a single brand. A group operating several domains multiplies the cost accordingly.

A group formed with Amazon, Booking.com, Expedia Group, Glassdoor and Tripadvisor, committed to protecting the integrity of online consumer reviews.