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Matomo

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Open source, privacy-focused web analytics you can self-host or run in the cloud

Tag Management Software Web Analytics Software
  • Deployment Cloud Based, On Premises, Hybrid
  • Starting price $29/month
  • Free trial Available
  • Best for Freelancers, Startups, SMEs

What is Matomo?

Matomo is an open source web analytics platform positioned as a privacy focused alternative to Google Analytics, giving organizations full ownership of their visitor data. It offers more than 30 built in reports covering visitors, actions, referrers, goals, and ecommerce, along with real time visit tracking, visitor profiles, heatmaps, session recordings, funnels, and A/B testing. Matomo can be self hosted on a company's own infrastructure, keeping all data in house, or run as Matomo Cloud, a managed hosting option with automatic updates and backups.

Matomo On-Premise starts with a free, unlimited Community edition and paid Team, Business, Enterprise, and VIP bundles that add heatmaps, A/B testing, and SSO from around 275 euros a month. Matomo Cloud starts at $29 a month for 50,000 hits, with higher volume Business and Enterprise cloud tiers priced on request and a free trial requiring no credit card.

Key Features of Matomo

Matomo lists 9 documented features, including 30+ built-in reports (visitors, actions, referrers, goals, ecommerce), Real-time visitor tracking and Heatmaps and session recordings. The list below covers what the product does rather than how it is marketed.

  • 30+ built-in reports (visitors, actions, referrers, goals, ecommerce)
  • Real-time visitor tracking
  • Heatmaps and session recordings
  • Funnels and A/B testing
  • 100% data ownership with no data sampling
  • Self-hosted or managed Matomo Cloud hosting
  • Visitor profiles for individual journey tracking
  • Custom dimensions and event tracking
  • Data export in Excel, XML, and JSON

Matomo Pricing

Matomo lists 7 plans without published figures. Pricing is quoted on request.

Cloud Starter

$29/month

50,000 hits/month, 1 site

Free Trial

Managed Matomo Cloud hosting with maintenance, automatic updates, and daily backups; free trial, no credit card required.

Cloud Business

Custom

600,000+ hits/month

Free Trial

Higher-volume Cloud tier; contact sales for pricing.

Cloud Enterprise

Custom

10 million+ hits/month

Free Trial

Largest Cloud tier for high-traffic sites; contact sales for pricing.

On-Premise Community

Free

Unlimited users and hits

Free Trial

Free, self-hosted, open source edition with core analytics features.

On-Premise Team

€275/month (€230/month billed annually)

Up to 4 users, up to 5 million hits/month

Free Trial

Adds premium features such as heatmaps and A/B testing to a self-hosted install.

On-Premise Business

€1,450/month (€1,209/month billed annually)

Up to 20 users, up to 30 million hits/month

Free Trial

Adds SSO and higher usage limits for self-hosted deployments.

On-Premise Enterprise

€3,400/month (€2,834/month billed annually)

Up to 50 users, up to 100 million hits/month

Free Trial

Highest published self-hosted bundle before custom VIP pricing.

Matomo Specifications

Matomo is available on web app and has iOS and Android apps. It offers an API, has a free trial and has a free plan.

Software Tagline :
Open source, privacy-focused web analytics you can self-host or run in the cloud
Deployment :
  • cloud based
  • on premises
  • hybrid
Subscription Plan :
monthly
Desktop Platforms :
  • web app
Mobile Platforms :
  • ios
  • android
Language Support :
english
Target Audience :
  • freelancers
  • startups
  • smes
  • agencies
  • enterprises
Available Support :
  • email
  • tickets
  • training
  • live support
Integrations :
WordPress, Google Search Console, WooCommerce, Shopify, Google Tag Manager, Slack and email scheduled reports
Product Url :
https://matomo.org
API Available :
Yes
Free Trial Available :
Yes
Run On Mobile Browser :
Yes
Free Plan Available :
Yes
Customization Available :
Yes

Matomo Videos

Matomo Screenshots

Matomo screenshot 1

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Matomo FAQs

Yes. Matomo's self hosted Community edition is free forever with unlimited users and hits. Matomo Cloud and premium On-Premise bundles are paid, starting at $29 a month and 275 euros a month respectively.

Matomo Cloud is a managed hosting service maintained by Matomo, while On-Premise means installing Matomo on your own servers for full control over data location, starting with the free Community edition.

Yes. Matomo Cloud offers a free trial with no credit card required, and paid On-Premise bundles also offer trial access.

Yes, in its paid plans. Premium Matomo bundles and Cloud plans add heatmaps, session recordings, A/B testing, and form analytics on top of the core reporting.

Matomo is developed by InnoCraft, headquartered in New Zealand, and is open source software that any organization can self host.