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Matomo

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Open source, privacy-focused web analytics you can self-host or run in the cloud

Tag Management Software Web Analytics Software
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  • Deployment Cloud Based, On Premises, Hybrid
  • Starting price €230
  • Free trial Available
  • Best for Freelancers, Startups, SMEs

What is Matomo?

Matomo is an open source web analytics platform positioned as a privacy focused alternative to Google Analytics, giving organizations full ownership of their visitor data. It offers more than 30 built in reports covering visitors, actions, referrers, goals, and ecommerce, along with real time visit tracking, visitor profiles, heatmaps, session recordings, funnels, and A/B testing. Matomo can be self hosted on a company's own infrastructure, keeping all data in house, or run as Matomo Cloud, a managed hosting option with automatic updates and backups.

Matomo On-Premise starts with a free, unlimited Community edition and paid Team, Business, Enterprise, and VIP bundles that add heatmaps, A/B testing, and SSO from around 275 euros a month. Matomo Cloud starts at $29 a month for 50,000 hits, with higher volume Business and Enterprise cloud tiers priced on request and a free trial requiring no credit card.

Key Features of Matomo

Matomo lists 9 documented features, including 30+ built-in reports (visitors, actions, referrers, goals, ecommerce), Real-time visitor tracking and Heatmaps and session recordings. The list below covers what the product does rather than how it is marketed.

  • 30+ built-in reports (visitors, actions, referrers, goals, ecommerce)
  • Real-time visitor tracking
  • Heatmaps and session recordings
  • Funnels and A/B testing
  • 100% data ownership with no data sampling
  • Self-hosted or managed Matomo Cloud hosting
  • Visitor profiles for individual journey tracking
  • Custom dimensions and event tracking
  • Data export in Excel, XML, and JSON

Matomo Pricing

Matomo lists 3 plans, from €230 to €2,834.

Team

€230

per month, billed annually

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Cheapest paid tier in the plan comparison table, listed as a from price for up to 4 users. The annual billing set is used for all three tiers here. A free Community tier sits below it.

Business

€1,209

per month, billed annually

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From price for up to 20 users, with higher monthly hit limits than Team.

Enterprise

€2,834

per month, billed annually

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From price for up to 50 users. A VIP tier for 51 or more users is quoted on request.

Matomo Specifications

Matomo is available on web app and has iOS and Android apps. It offers an API, has a free trial and has a free plan.

Deployment
  • Cloud Based
  • On Premises
  • Hybrid
Billing cycle
Monthly
Desktop
  • Web App
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • Freelancers
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Tickets
  • Training
  • Live Support
Integrations
WordPress, Google Search Console, WooCommerce, Shopify, Google Tag Manager, Slack and email scheduled reports
Public API
Yes
Free trial
Yes
Free plan
Yes
Runs in browser
Yes
Customisable
Yes
Website
matomo.org

Matomo Videos

Matomo Screenshots

Matomo screenshot 1

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Matomo FAQs

Yes. Matomo's self hosted Community edition is free forever with unlimited users and hits. Matomo Cloud and premium On-Premise bundles are paid, starting at $29 a month and 275 euros a month respectively.

Matomo Cloud is a managed hosting service maintained by Matomo, while On-Premise means installing Matomo on your own servers for full control over data location, starting with the free Community edition.

Yes. Matomo Cloud offers a free trial with no credit card required, and paid On-Premise bundles also offer trial access.

Yes, in its paid plans. Premium Matomo bundles and Cloud plans add heatmaps, session recordings, A/B testing, and form analytics on top of the core reporting.

Matomo is developed by InnoCraft, headquartered in New Zealand, and is open source software that any organization can self host.