HG Insights

HG Insights provides technographic data, identifying the technology products companies use and how much they spend on them, delivered through its RGI platform, a sales copilot and a cloud spend intelligence product, with a recent addition monitoring how AI systems represent a brand.

Technographics answer a question that transforms business to business targeting. Knowing a company's size and industry narrows a list, but knowing it runs a specific competitor's product, or a platform yours integrates with, identifies a genuine reason to make contact. A vendor selling a migration tool needs to know who is running the thing being migrated from, and no firmographic dataset contains that.

Spend estimates add the qualifying dimension. A company running a product is a prospect, but a company spending heavily on it is a prospect with a budget and an incentive to review, which is a materially better use of a seller's time.

The GEO monitoring dashboard is a notable addition, tracking how AI systems describe a brand. As buyers increasingly begin research by asking an AI assistant rather than a search engine, what those systems say about a company becomes a marketing concern nobody previously had to measure.