HERE Technologies

HERE Technologies provides a live map and location services aimed primarily at automotive and mobility applications, with the vendor describing it as the live map that powers real-world AI. Its distinguishing position in this category is depth in vehicles rather than breadth across use cases, and that focus is the reason to choose it or to look elsewhere.

Automotive-grade mapping is a genuinely different product from consumer mapping, not a variation of it. A map used for assisted or automated driving must describe road geometry, lane structure, signage and gradient with an accuracy and update frequency that navigation for a human driver never requires, because the human compensates for what the map gets wrong and an automated system does not. HERE builds for that requirement, working with vehicle manufacturers on assisted and automated driving systems across capability levels.

Fleet applications cover real-time map updates and predictive routing to optimise operations and support autonomous decisions. Predictive routing matters commercially in fleet work because a route chosen on current conditions is already wrong by the time a vehicle reaches the congested section, so forecasting where traffic will be is the useful capability rather than reporting where it is.

Location Reasoning is the vendor's newer direction, described as redefining geospatial grounding for real-world AI decisions, and framed around agentic AI making decisions that have physical consequences. Grounding location claims in an authoritative map is the same problem other providers are addressing, and for physical operations the accuracy requirement is higher than for conversational answers.

Coverage extends across a large number of countries and territories, with the vendor reporting adoption among leading vehicle manufacturers and services shipped in a substantial installed base of vehicles.

Product pricing is not published as plan figures. Support plans are published separately, priced as the greater of 9 percent of licence fees or a monthly minimum, with a developer support plan at $50 per month.