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Captain Up

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Israeli gamification and loyalty platform driving engagement through points, badges and rewards

Gamification Software
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  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Not offered
  • Best for SMEs, Enterprises, Agencies

What is Captain Up?

Captain Up is a Tel Aviv-based, cloud-hosted gamification and loyalty platform founded in 2013. It uses behavioral psychology and game mechanics such as points, badges, levels, trophies, leaderboards and tournaments to increase engagement and retention for gaming, retail, fintech, streaming and e-learning businesses. The platform is API-first, allowing modular, branded integration into existing customer experiences.

Captain Up includes real-time segmentation, personalized offers, a rewards store, community feeds and in-app messaging, with fully brandable widgets and UI elements. The company does not publish pricing on its website; interested businesses must request a demo to receive a custom quote based on user volume and required features.

Key Features of Captain Up

Captain Up lists 8 documented features, including Points, badges, levels and trophies, Leaderboards and tournaments and Daily, weekly and long-term challenges. The list below covers what the product does rather than how it is marketed.

  • Points, badges, levels and trophies
  • Leaderboards and tournaments
  • Daily, weekly and long-term challenges
  • Branded rewards store
  • Real-time segmentation and personalization
  • API-first modular integration
  • Fully brandable widgets and UI
  • Community feeds and in-app messaging

Captain Up Pricing

Captain Up lists 1 plan without published figures. Pricing is quoted on request.

Custom

Custom

Request pricing

No public pricing page; quotes are provided after requesting a demo, generally scaled to monthly active users

Captain Up Specifications

Captain Up is available on web app. It offers an API.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Languages
  • English
Built for
  • SMEs
  • Enterprises
  • Agencies
Support
  • Email
  • Live Support
Integrations
iGaming, retail and streaming platforms via API; CRM and loyalty systems
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
captainup.com

Captain Up Videos

Captain Up Screenshots

Captain Up screenshot 1

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Captain Up FAQs

Gaming, retail, fintech, e-commerce, hospitality, e-learning and streaming businesses use Captain Up to boost engagement and loyalty.

No, pricing is not published; businesses request a demo to receive a custom quote.

Yes, it is built API-first for modular integration and includes fully brandable widgets to match existing platforms.

Points, badges, levels, trophies, leaderboards, tournaments and challenges are core mechanics.

Captain Up is headquartered in Tel Aviv, Israel, and was founded in 2013.