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Smartico

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Unified CRM and gamification platform built for iGaming player engagement and retention

Gamification Software
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  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Not offered
  • Best for SMEs, Enterprises

What is Smartico?

Smartico is a Bulgaria-based platform that combines CRM automation with gamification tools specifically for online casino and betting operators. It offers real-time journey builders, dynamic player segmentation, churn-prediction AI models, and a bonus engine, alongside gamification mechanics such as missions, levels, leaderboards, tournaments, and free-to-play mini-games like scratch cards and loyalty wheels.

The company positions itself as a single system replacing separate CRM and gamification vendors for iGaming brands. Pricing is not published; operators must request a demo and receive a custom quote typically scaled to monthly active users. Founded in 2018 and headquartered in Sofia, Bulgaria, Smartico also has representation in Ukraine and Israel.

Key Features of Smartico

Smartico lists 8 documented features, including CRM automation and journey builder, Missions, levels and leaderboards and Free-to-play mini-games (loyalty wheel, scratch cards, daily loot boxes). The list below covers what the product does rather than how it is marketed.

  • CRM automation and journey builder
  • Missions, levels and leaderboards
  • Free-to-play mini-games (loyalty wheel, scratch cards, daily loot boxes)
  • Dynamic bonus and jackpot engine
  • Tournaments and raffles
  • AI models for churn prediction and LTV
  • Dynamic player segmentation and A/B testing
  • Personalized banners and avatars

Smartico Pricing

Smartico lists 1 plan without published figures. Pricing is quoted on request.

Custom

Custom

Scaled to monthly active users

Request pricing

No public pricing tiers; pricing is quoted per operator after a demo request

Smartico Specifications

Smartico is available on web app. It offers an API.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Languages
  • English
Built for
  • SMEs
  • Enterprises
Support
  • Email
  • Live Support
  • Training
Integrations
iGaming operator platforms, payment providers, affiliate marketing systems
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
smartico.ai

Smartico Videos

Smartico Screenshots

Smartico screenshot 1

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Smartico FAQs

Smartico is built specifically for online casino, betting and other iGaming operators, though it also positions itself for broader fintech and gaming use cases.

Smartico does not publish a self-serve free trial; prospective customers request a demo and receive tailored access.

No. Smartico uses custom, quote-based pricing generally scaled to an operator's monthly active users, obtained by booking a demo.

Missions, levels, leaderboards, tournaments, raffles, and free-to-play mini-games such as scratch cards, loyalty wheels and daily loot boxes.

Yes. It bundles CRM automation, real-time journey builders, segmentation, churn prediction and A/B testing alongside its gamification suite.