Arketa

Arketa is a studio platform whose distinguishing claim is who built it: a team of owners and operators who have held every wellness role from working the front desk to closing the books, with over 500,000 hours of experience. Whether or not that pedigree shows in the product is worth checking during a trial, but it does explain the feature choices. Payroll is included alongside scheduling and payments, and payroll is precisely the thing a studio owner deals with monthly and that most booking platforms leave out entirely.

The functional core is scheduling, payments and payroll, with smart automations aimed at filling classes and winning clients. Filling classes is the correct metric to build around, since a studio's cost base is largely fixed and an under-filled class costs nearly as much to run as a full one. Customer accounts describe outcomes in those terms: increased trainer usage, more average sessions per day and better class utilisation, alongside one instructor reporting that putting an Arketa page in an Instagram bio quadrupled income.

A newer capability connects reporting data to AI assistants including Claude, ChatGPT, Gemini and Copilot, which lets an owner interrogate their own business numbers conversationally rather than building reports. That is an unusual feature in this category and genuinely useful for owners who are not analysts. Pricing starts at 49 dollars a month billed annually for individual fitness professionals wanting a complete platform, which is notably below most competitors in this category. Card processing carries the usual country-dependent fee, quoted in the United States at 2.9 percent plus 30 cents, with separate arrangements noted for India.