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Actionable Gamification (Octalysis)

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Behavioral design and gamification consultancy built on Yu-kai Chou's Octalysis Framework

Gamification Software
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  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Not offered
  • Best for SMEs, Agencies, Enterprises

What is Actionable Gamification (Octalysis)?

The Octalysis Group is a behavioral science and gamification consultancy founded by Yu-kai Chou, creator of the Octalysis Framework popularized in his book Actionable Gamification. Rather than a self-serve software product, it is a consulting practice that applies the eight Core Drives model to redesign loyalty programs, employee engagement systems, digital products, health and wellness initiatives, and learning and development programs for client organizations.

Engagements are custom quoted and typically include an Octalysis Audit, an experience design sprint, implementation support with client dev and UX teams, and training workshops. The group has worked with over 175 organizations including Google, Tesla, Microsoft, and LEGO. It also offers OctalysisScan, a separate paid diagnostic web tool that scores a product's motivational design.

Key Features of Actionable Gamification (Octalysis)

Actionable Gamification (Octalysis) lists 10 documented features, including Octalysis Audit and Score diagnostic of existing user journeys against the 8 Core Drives, Experience Design Sprint for new flows, mechanics, and KPIs and Full roll-out and optimization support working alongside client dev/UX teams. The list below covers what the product does rather than how it is marketed.

  • Octalysis Audit and Score diagnostic of existing user journeys against the 8 Core Drives
  • Experience Design Sprint for new flows, mechanics, and KPIs
  • Full roll-out and optimization support working alongside client dev/UX teams
  • Training and capability-building workshops and playbooks for internal teams
  • Loyalty program design and engagement strategy
  • Employee engagement and motivation system design
  • Gamified learning and development program design
  • Health and wellness behavior change program design
  • OctalysisScan automated behavioral product audit tool (separate offering)
  • Octalysis Certification program for practitioners

Actionable Gamification (Octalysis) Pricing

Actionable Gamification (Octalysis) lists 2 plans. One carries a published figure, at $79; the rest are quoted on request.

Consulting Engagement

Custom

Request pricing

Project-based consulting engagements (Audit, Design Sprint, Roll-Out, Training) are custom quoted after contacting the team; no public price list is posted on octalysisgroup.com

OctalysisScan Full Report

$79

One-time payment per report

Request pricing

Paid add-on tool at scan.octalysisgroup.com (separate from core consulting service) offering a full behavioral audit report; a free tier gives a health score and 3 key findings

Actionable Gamification (Octalysis) Specifications

Actionable Gamification (Octalysis) is available on web app.

Deployment
  • Cloud Based
Billing cycle
One-time
Desktop
  • Web App
Languages
  • English
Built for
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Training
Public API
No
Free trial
No
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
octalysisgroup.com

Actionable Gamification (Octalysis) Videos

Actionable Gamification (Octalysis) Screenshots

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Actionable Gamification (Octalysis) FAQs

It is primarily a consulting and behavioral design service built around the Octalysis Framework, not a self-serve SaaS product. It also offers a separate paid web tool called OctalysisScan for automated product audits.

Consulting engagement pricing is not published; the company uses a custom quote model based on project scope, and prospects must contact the team directly to get a proposal.

It is a gamification and behavioral design methodology created by Yu-kai Chou that maps human motivation into 8 Core Drives, used to analyze and redesign products, services, and workplace systems for sustained engagement.

OctalysisScan is a separate self-serve tool at scan.octalysisgroup.com that analyzes a public URL or screenshots against the 8 Core Drives and returns a motivation score and findings; a free tier gives a summary, and the full report costs $79 one time.

Yes, Yu-kai Chou offers an Octalysis Certificate program and an Octalysis Prime membership ($50/month or $250/year) for individual learners, separate from the Octalysis Group's enterprise consulting engagements.