Best Real Estate CRM Software

Follow Up Boss is a real estate CRM built for agents, teams, and brokerages, centering on lead organization and fast follow-up. It connects to over 250 lead sources including Zillow, Realtor.com, Facebook, and Google ads, then automatically routes leads, tracks them through Smart Lists, and triggers Action Plans for automated calls, texts, and emails.

Pricing is transparent and published, starting with the Grow plan at sixty nine dollars per user per month for individual agents, scaling to the Pro plan at four hundred ninety nine dollars monthly for ten users, and the Platform plan at one thousand dollars monthly for thirty users, with lower per-user rates on annual billing. All tiers include unlimited contacts, seven day a week phone and email support, and a fourteen day free trial, and higher tiers add unlimited calling, call recording, and AI powered lead prioritization.

kvCORE, now rebranded as BoldTrail, is a real estate technology platform from Inside Real Estate that combines IDX websites connected to over 600 MLS feeds, an AI powered smart CRM, lead generation landing pages, automated nurture campaigns, and transaction management in one system. It is used by individual agents, teams, and large brokerages, with more than 250,000 agents reported on the platform.

Inside Real Estate does not publish self-serve pricing; the official pricing page presents Base, Plus, and Pro packages that require a sales consultation for a custom quote rather than listing fixed monthly rates. The 2024 rebrand to BoldTrail added a modernized interface plus new recruiting and back office modules on top of the original kvCORE architecture.

BoomTown is a real estate lead generation and CRM platform aimed at larger teams and brokerages, combining IDX websites, automated marketing campaigns, and a predictive CRM that scores leads based on site activity. It auto imports leads from sources like Zillow and Realtor.com, then routes them through configurable rules such as round robin or agent-on-duty assignment.

BoomTown does not publish fixed pricing on its website; packages are quoted individually based on team size and typically require a dedicated advertising budget to fund lead generation campaigns. Core features include a Hot Sheet of MLS updates, tag based lead grouping, automated drip communications, and a smart prospecting algorithm that matches listings to interested buyer leads.

Wise Agent is a budget friendly, contract free real estate CRM combining lead automation, contact management, landing pages, email and text marketing, and transaction management in one platform. Its transaction tools include customizable checklists, deadline tracking, client portals for real-time progress updates, and commission reporting to help agents move deals from contract to close.

Pricing is published and starts at forty nine dollars a month for the core CRM plan, which includes up to five team members on a shared login and complimentary onboarding, or sixty nine dollars a month for a bundle that adds WiseSocial automated social media posting. Annual billing lowers both rates, and a custom priced Enterprise tier is available for teams of fifteen or more agents. All plans include a fourteen day free trial and 24/7 support.

Top Producer is a real estate CRM originally launched in 1982, now owned by Top Producer Systems, part of Constellation Real Estate Group. It connects directly to more than 320 MLS boards to power automated Market Snapshot reports, and it applies automatic SMS and email response plans to incoming leads. The platform also includes transaction management with milestone reminders and a customizable website builder.

Paid add-ons include Smart Targeting farming campaigns and Social Connect, which builds Facebook and Instagram ads for geographic farms. Plans scale from a single Pro user up to 25-agent teams, making the product suited to independent agents, small teams, and larger agencies that want MLS-driven marketing automation built into their CRM.

Real Geeks is a real estate technology platform combining an IDX website, CRM, dialer, and marketing automation. Founded in 2007 and now headquartered in Dallas, Texas, it is owned by Inside Real Estate. The base platform updates MLS listing data roughly every 15 minutes and pairs the website with a CRM that tracks lead behavior and automates email and SMS follow-up, including the Geek AI chatbot.

The base plan costs $399 per month plus a one-time $500 setup fee and includes 2 users. Additional leads, users, and IDX feeds are sold as separate add-ons, letting agents and small teams scale spend as their business grows rather than committing to a large bundled package upfront.

IXACT Contact is a web-based real estate CRM headquartered in Toronto, Canada, acquired by Elm Street Technology in 2021. It combines contact management, automated email marketing with a monthly e-newsletter, a responsive agent website, and a mobile app with Google Sync. Lead capture from sources such as Zillow is automated, with text and email alerts to help agents respond quickly.

The core CRM costs $46.75 per month billed annually, or $55 per month on a month-to-month plan, with no long-term contract required. Team pricing and an IXACT Recruiter add-on for agent recruiting are also available, and the product includes a free trial before purchase.

CINC, short for Commissions Inc, is a real estate lead generation and CRM platform headquartered in Marietta, Georgia, and owned by Fidelity National Financial. It generates leads through Facebook and Google advertising that route to a personalized IDX website, then manages those leads inside a CRM with AutoTracks, mass messaging, landing pages, and the Seller Suite for tracking ad performance.

CINC does not publish numeric pricing. Its site lists four tiers, Solo for 1 user, Ramp for up to 4 users, Pro for up to 49 users, and Select for 50 or more users, each requiring a custom quote from sales. Optional add-ons include CINC AI conversational assistant starting at $200 per month and a 3-line dialer at $75 per month.

Sierra Interactive is a real estate website and CRM platform headquartered in Louisville, Kentucky. It pairs an SEO-optimized IDX website with a CRM that automatically logs every property view, saved search, and form submission, then triggers personalized text, email, and voicemail drop follow-up. Leads are pulled in from sources like Zillow and Realtor.com, with rule-based routing to the right agent.

Pricing is split into three packages: Starter, Essential, and Growth, each available on annual or month-to-month billing, with a $500 setup fee on monthly plans. Higher tiers add more users, faster onboarding, advanced reporting, and premium website designs such as Pinnacle, Exec, and Luxury, with the Growth tier including the dialer at no extra cost.

Zurple is a client generation platform built for real estate agents and teams. It combines exclusive, non-shared lead delivery with an IDX-enabled website and a behavior-based CRM that automatically sends personalized emails and texts referencing the specific properties and neighborhoods each lead has searched. The system tracks on-site behavior to build a profile for every lead, including location interest, viewed listings, and price range.

Zurple ranks leads by engagement so agents know who is ready to talk, and it sends messages from the agent's own email address to keep interactions personal. Pricing is not published on the website and requires contacting Zurple sales for a quote based on market size and team needs.