Plans and Pricing
Compare pricing of Salesforce Marketing Cloud vs Compare with the following detailed pricing plan info. Salesforce Marketing Cloud comes in 2 packages: Foundation, Strength. On the other hand, Compare has not provided information about its pricing.
Screenshot
Take a look at the below screenshots and seamlessly compare the user interface of Salesforce Marketing Cloud and Adobe Campaign for better insights.
Features
Compare between Salesforce Marketing Cloud and Adobe Campaign on their key features and functionalities to pick the right one for your business.
- Journey Builder for multi-channel customer journey automation
- Email Studio for creating, personalizing, and A/B testing email campaigns
- Mobile Studio for SMS, push notifications, and WhatsApp messaging
- Advertising Studio for syncing audiences to ad platforms
- Content Builder and Contact Builder for shared content and audience data
- Agentforce AI-assisted campaign creation and optimization
- Salesforce Personalization for web, mobile app, and email personalization (add-on)
- Marketing Intelligence analytics and reporting (add-on)
- Loyalty Management for loyalty program creation (add-on)
- Native integration with Salesforce Sales Cloud, Service Cloud, and Slack
- Cross-channel campaign orchestration across email, SMS, push, direct mail, in-app, and social
- Unified customer profiles built from online and offline data
- Advanced audience segmentation and insights
- AI Assistant for content generation and step-by-step product guidance
- AI-driven send-time optimization
- Redesigned workflow canvas for building audiences and journeys
- WYSIWYG message designer with generative AI for HTML email
- Native integration with Adobe Experience Platform, Journey Optimizer, Experience Manager, and Workfront
- Role-based access, encryption, GDPR/CCPA compliance, and single sign-on
- Real-time dashboards and attribution reporting
Additional Details
| Details | Salesforce Marketing Cloud | Adobe Campaign |
|---|---|---|
| Languages | English | English |
| Country | United States | United States |
| API Available | ✔ | ✔ |
| Run On Mobile Browser | ✔ | ✖ |
| Free Plan | ✖ | ✖ |
| Customization | ✔ | ✔ |
| Support | Phone, Tickets, Training, Live Support | Live Support, Training, Tickets |
| Target Audience | smes, enterprises | enterprises |
| Platforms | web app | web app |
| Subscription Plans | Yearly | Yearly |
| Deployment | cloud based | cloud based, on premises, hybrid |