Teads

Teads builds advertising around attention rather than impressions, with seamless storytelling across the consumer journey powered by real time intelligence.

Attention as the primary metric is the substantive argument here, and Teads supports it with third party evidence rather than its own measurement. Lumen benchmarks from 2024 rank Teads first for attention score, with its InRead format achieving a higher attention score than social and standard digital formats. Attention is a better proxy for advertising effect than viewability, which only establishes that an ad had the opportunity to be seen rather than that anyone looked at it, and Teads cites controlled tests in the UK and US alongside Dentsu UK fieldwork covering 1,038 panellists and 63,640 ad impressions.

The strongest external validation is the marketing mix modelling evidence. In a meta-analysis of 132 MMM studies by Ekimetrics, Teads ranks as the second most effective platform for short and long term normalised return on investment. MMM is the measurement approach advertisers trust most because it does not depend on tracking individuals, so ranking well across 132 independent studies is meaningfully harder to engineer than a platform's own reported numbers.

Inventory spans premium audiences across web, apps and connected television, with exclusive placements across screens and simplified paths to premium supply for greater efficiency and control. Media is bought against budget rather than a subscription.