TripleLift

TripleLift describes itself as a creative supply side platform for the orchestration era, organising its offering around outcomes rather than around formats.

The objective based structure is the useful part for a buyer. Solutions are grouped by what an advertiser is trying to achieve: drive awareness, improve performance, reduce waste and prove impact. Reduce waste is the one worth noting, since eliminating inefficiency across media spend is what most programmatic buyers actually need and almost nobody sells against directly, because the honest version of that pitch is that a share of current spending achieves nothing.

Channel coverage spans connected television for high impact measurable video, retail media connecting discovery to purchase, and the open internet with premium attention driving formats. Retail media is the fastest growing of the three because it closes the loop between an advertisement and a recorded purchase.

The platform is built on a core system of data and audiences combining first and third party sources, creative designed to capture attention and drive action, curated supply for quality and scale, measurement connecting exposure to real outcomes, and continuous optimisation. TL Spark is the intelligence coordinating every campaign decision, and access comes either through TL Direct for launching and managing campaigns instantly or through integrations with existing demand side platforms. Media is bought against budget.