Dianomi

Dianomi delivers native advertising through a premium publisher marketplace focused specifically on finance, business and luxury lifestyle audiences, on a pay-per-engagement basis.

The vertical focus is the whole proposition. General native networks reach enormous audiences of unknown composition, whereas Dianomi's 320 plus premium publisher partnerships are chosen to reach affluent and business-minded individuals, which is exactly the audience financial services advertisers pay heavily to reach and cannot reliably find through broad networks.

Pay-per-engagement rather than per impression aligns the commercial model with that positioning. An advertiser targeting a narrow, valuable audience cares about whether the right person engaged, not how many of the wrong people saw the ad, and paying for engagement removes the incentive to serve impressions cheaply and widely.

The published scale figures are consistent with a focused network rather than a mass one: 6 million customers driven to client websites every month, reach across more than 500 million devices with an active interest in finance, business and lifestyle, and more than 8 billion impressions. Publishers join the marketplace on the other side, monetising audiences that command premium rates precisely because they are narrow. Media is bought against budget rather than a subscription.