Sharethrough

Sharethrough is a global omnichannel ad exchange with a stated mission to provide an optimal and sustainable ad experience online, maximising attention and performance through research backed ad enhancements.

Enhancement rather than placement is the distinctive mechanism. Rather than only matching an advertiser to inventory, Sharethrough modifies the ad itself using techniques validated by research, and it publishes the effect sizes: ads are 91 percent more likely to be paid attention to, 14 percent more likely to be comprehended, and 52 percent more likely to receive attention when they carry useful content. A CTV sports ticker format produced a 56 percent increase in comprehension.

Comprehension is the measure worth noting, because an advertisement that is seen but not understood has failed just as completely as one nobody looked at, and almost nobody in this industry measures it. Leading with a comprehension figure rather than a click rate suggests the research is genuine rather than decorative.

Sustainability is treated as a first class concern alongside quality and directness in how inventory is curated, which reflects real advertiser pressure on the carbon cost of programmatic supply chains. The exchange serves both sides, helping hundreds of publishers drive more revenue and better ad performance while giving brands and agencies campaign delivery across a direct and scaled exchange. Media is bought against budget rather than a subscription.