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Ambition

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Sales coaching, gamification, and performance intelligence for revenue teams

Gamification Software
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  • Deployment Cloud Based
  • Starting price $45
  • Free trial Not offered
  • Best for SMEs, Enterprises

What is Ambition?

Ambition is a sales coaching and performance platform that combines gamification, coaching workflows, and performance analytics for revenue teams. The Sales Activation module drives daily rep behavior with real-time leaderboards, competitions, scorecards, and automated accolades, while Coaching Orchestration structures manager one on ones with pre-reads, calendar sync, and pipeline snapshots. Ambition was founded in 2014 in Chattanooga, Tennessee, and is used by organizations such as ADP, ServiceNow, T-Mobile, and the Atlanta Braves.

Ambition is priced per user across three published tiers, Starter, Pro, and Enterprise, ranging from $45 to $75 per user per month, with optional AI Insights and AI Actions add-ons. All plans include API access, dashboards, and native Salesforce integration, and Enterprise adds conversational intelligence, private hosting, and sandbox environments.

Key Features of Ambition

Ambition lists 9 documented features, including Real-time leaderboards and sales competitions, Activity and objective scorecards and Automated accolades and recognition. The list below covers what the product does rather than how it is marketed.

  • Real-time leaderboards and sales competitions
  • Activity and objective scorecards
  • Automated accolades and recognition
  • Coaching pre-reads and calendar sync
  • Pipeline snapshots and conversation data
  • AI-powered coaching analytics
  • Conversational intelligence (Enterprise)
  • Native Salesforce and HubSpot integration
  • API access and custom dashboards

Ambition Pricing

Ambition lists 2 plans, from $45 to $65.

Starter

$45

per user/month

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Seller Activation tier, for consistent seller execution with real time visibility, scorecards and automated accolades. AI Insights and AI Actions are separately priced add ons on top of it.

Pro

$65

per user/month

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Coaching Orchestration tier, to drive week over week execution. The same AI Insights and AI Actions add ons apply and are not plan prices.

Ambition Specifications

Ambition is available on web app. It offers an API.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Languages
  • English
Built for
  • SMEs
  • Enterprises
Support
  • Email
  • Live Support
  • Training
  • Tickets
Integrations
Salesforce, HubSpot, Microsoft Dynamics, Slack, Gong, Chorus, Outreach, Salesloft, Webex, Cisco
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
ambition.com

Ambition Videos

Ambition Screenshots

Ambition screenshot 1

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Ambition FAQs

Ambition's published pricing starts at $45 per user per month for the Starter plan, $65 for Pro, and $75 for Enterprise, with optional AI Insights and AI Actions add-ons.

Ambition does not advertise a self-serve free trial; it offers pilot programs for qualified customers.

Ambition integrates natively with Salesforce and also connects with HubSpot, Microsoft Dynamics, Gong, Chorus, Slack, and Outreach.

Ambition is built for frontline sales managers and revenue teams at mid-market and enterprise companies.

Yes, API access is included in all three pricing tiers.