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Salesforce PRM

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Partner relationship management for channel sales, built on Salesforce Experience Cloud

Partner Relationship Management Software
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  • Deployment Cloud Based
  • Starting price $25/month
  • Free trial Available
  • Best for SMEs, Enterprises

What is Salesforce PRM?

Salesforce Partner Relationship Management (part of Salesforce's Partner Cloud) helps companies build personalized partner portals on Experience Cloud to manage resellers, distributors, and brokers. It covers deal registration and management, lead distribution, and channel analytics, and is designed to plug directly into a company's existing Salesforce data and workflows rather than operating as a standalone product.

Salesforce sells two partner licensing editions: Partner Relationship Management and the more advanced Partner Ecosystem Management, which adds partner enablement, loyalty management, account plans, and additional custom objects and APIs. Both require an existing Sales Cloud or CRM license and are priced per named member per month, billed annually. A separate Channel Revenue Management add-on handles incentive and rebate management.

Key Features of Salesforce PRM

Salesforce PRM lists 9 documented features, including Experience Cloud-based branded partner portals, Deal registration and management with approval workflows and Channel/partner performance analytics and reporting. The list below covers what the product does rather than how it is marketed.

  • Experience Cloud-based branded partner portals
  • Deal registration and management with approval workflows
  • Channel/partner performance analytics and reporting
  • Lead distribution and partner self-management of lead queues
  • Personalized partner experiences by segment or tier
  • Agentforce for Partners (AI, requires Flex Credits)
  • Partner enablement content and training resources (Ecosystem Management)
  • Account plans and custom objects (Ecosystem Management)
  • Native integration with Sales Cloud and the broader Salesforce platform

Salesforce PRM Pricing

Salesforce PRM lists 2 plans, from $25 to $50.

Partner Relationship Management

$25/month

per member, billed annually

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Experience Cloud, deal management, channel analytics; requires a Sales Cloud or CRM license

Partner Ecosystem Management

$50/month

per member

Request pricing

Includes Partner Relationship Management plus partner enablement and loyalty management, account plans, more custom objects and APIs

Salesforce PRM Specifications

Salesforce PRM is available on web app and has iOS and Android apps. It offers an API and has a free trial.

Deployment
  • Cloud Based
Billing cycle
Yearly
Desktop
  • Web App
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • SMEs
  • Enterprises
Support
  • Email
  • Phone
  • Live Support
  • Training
  • Tickets
Integrations
Salesforce Sales Cloud, Slack, MuleSoft, Salesforce AppExchange apps, Outlook, Gmail
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
salesforce.com

Salesforce PRM Videos

Salesforce PRM Screenshots

Salesforce PRM screenshot 1

Salesforce PRM Comparisons

Side by side comparisons of Salesforce PRM against 3 other Partner Relationship Management Software options listed here.

Salesforce PRM
Structured
VS
Salesforce PRM
Unifyr
VS
Salesforce PRM
WorkSpan
VS

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Salesforce PRM FAQs

Partner Relationship Management costs $25 USD per member per month, billed annually. The more advanced Partner Ecosystem Management edition costs $50 USD per member per month.

No. Partner Cloud products including PRM require an existing Sales Cloud or CRM license, since PRM is built on Salesforce Experience Cloud and extends core Salesforce data.

Salesforce offers a 30-day free trial of Sales Cloud with no credit card required; PRM and Partner Ecosystem Management are purchased as add-ons on top of a CRM license.

Partner Relationship Management covers the basics: Experience Cloud portals, deal management, and channel analytics. Partner Ecosystem Management adds partner enablement, loyalty management, account plans, and more custom objects and APIs.

Complete incentive management is not included in the base PRM or Ecosystem Management editions; it's handled by the separate Channel Revenue Management add-on within Partner Cloud.