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Zappar

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Fifteen years of WebAR tooling with a creative studio attached

Augmented Reality Development Platforms
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  • Deployment Cloud Based, SaaS
  • Starting price Not published
  • Free trial Available
  • Best for Small Business, Medium Business, Large Enterprise

What is Zappar?

Zappar provides extended reality tooling and services, comprising Zapworks Designer for no code 3D web experiences, Mattercraft for building rich 3D web experiences with or without code, Universal AR SDKs for Three.js, Unity, PlayCanvas, Babylon.js and JavaScript, Zapworks Spaces for indoor navigation, Studio Z as a creative services team, and Zapvision for accessible QR codes.

Offering tools and a creative studio together is the commercial shape here and it reflects how AR campaigns actually get made. Most brands commissioning an AR activation do not have a 3D team, so the choice is not between two pieces of software but between hiring an agency and licensing a platform, and Zappar sells both sides of that decision through Studio Z.

The tool range is stratified by who is holding it. Designer is no code for marketers, Mattercraft is a 3D editor for people who can work with or without code, and Universal AR is a set of SDKs for developers who already have a rendering stack and want tracking under it. That is a more honest structure than a single tool claiming to serve all three.

Zapvision is the most unusual thing in the portfolio and the least commercial. It is an accessible QR code for product packaging serving blind and low vision users, letting on pack information be read aloud, which solves a real and largely unaddressed problem rather than a marketing one. Zappar states it has worked in immersive technology since 2011. Rates are not published.

Key Features of Zappar

  • Zapworks Designer no code authoring
  • Mattercraft 3D web editor
  • Universal AR SDKs for major 3D engines
  • Support for Three.js, Unity, PlayCanvas and Babylon.js
  • WebAR, VR and WebXR output
  • Zapworks Spaces indoor navigation
  • Studio Z creative services
  • Zapvision accessible QR codes
  • Accessible product packaging library
  • Campaign planning and execution
  • XR resources and webinars
  • Experience since 2011

Zappar Pricing

Not published

Not published

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No rate is published on the captured pages. Pricing is quoted per customer.

Zappar Specifications

Deployment
  • Cloud Based
  • SaaS
Desktop
  • Web App
  • Windows
  • Mac
Mobile
  • iOS
  • Android
Built for
  • Small Business
  • Medium Business
  • Large Enterprise
Support
  • Email
  • Knowledge Base
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
No
Customisable
No
Website
zappar.com

Zappar Videos

Zappar Screenshots

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Zappar FAQs

Rates are not published on the captured pages. Zapworks licensing and Studio Z creative services are quoted per customer and per project.

Most brands commissioning an AR activation have no 3D team, so the real choice is between hiring an agency and licensing a platform, and Zappar sells both sides through Studio Z.

Designer is no code for marketers, Mattercraft is a 3D editor usable with or without code, and Universal AR is a set of SDKs for developers who already have a rendering stack and want tracking under it.

An accessible QR code for product packaging serving blind and low vision users, letting on pack information be read aloud, with a growing library of accessible products.

App free turn by turn navigation for complex indoor environments, delivered through the web rather than requiring a download.