WhatConverts

WhatConverts tracks leads across calls, forms and chat rather than calls alone, capturing attribution points for each visitor. The company describes itself as built by marketers for marketers, and the product's shape reflects that origin.

Treating all lead types together is the meaningful decision. A prospect might telephone, complete a form or start a chat, and a business measuring only one of those has a partial picture that systematically favours whichever channel it happens to measure, distorting every decision made from the data.

Lead quality rather than lead volume is where the marketer's perspective shows most. Reporting that a campaign produced forty leads is much less useful than knowing how many were genuine prospects, since a campaign generating volume from unqualified enquiries looks successful in a dashboard and loses money in reality.

Pricing starts at thirty dollars a month for a single account with no usage charge, which is unusually low for this category and suits an individual business rather than only an agency. A fourteen day free trial is offered, and agency plans covering multiple client accounts sit above the single account tier for firms managing attribution on behalf of others.