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Propertybase (Lone Wolf)

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Salesforce-powered real estate CRM for brokerages, teams, and franchises

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  • Deployment Cloud Based
  • Starting price $89/user/month
  • Free trial Not offered
  • Best for Agencies, Enterprises

What is Propertybase (Lone Wolf)?

Propertybase is a real estate CRM built natively on the Salesforce platform, acquired by Lone Wolf Technologies in 2021. Lone Wolf, a Vista Equity Partners portfolio company headquartered in Cambridge, Ontario, now offers Propertybase under two options: Front Office (formerly Propertybase GO) for brokerages and teams, and the Salesforce Edition for larger, enterprise brokerages and franchises. It handles lead capture and routing, deal pipeline tracking from inquiry to commission payout, and built-in e-signature through Lone Wolf Authentisign.

Marketing pages list Salesforce Edition pricing starting at $89 per user per month, which includes the underlying Salesforce Force.com license. Larger or franchise deployments are quoted individually. The platform serves over 20,000 users across more than 60 countries.

Key Features of Propertybase (Lone Wolf)

Propertybase (Lone Wolf) lists 9 documented features, including Native Salesforce platform CRM, Lead capture, routing, and auto-matching to listings and Deal pipeline from inquiry to commission payout. The list below covers what the product does rather than how it is marketed.

  • Native Salesforce platform CRM
  • Lead capture, routing, and auto-matching to listings
  • Deal pipeline from inquiry to commission payout
  • Built-in Lone Wolf Authentisign e-signature
  • Salesforce Agentforce AI for lead scoring
  • Workflow automation via Salesforce Flow
  • Real-time reporting and Salesforce dashboards
  • Mobile CRM apps for iOS and Android
  • Compliance checklists and document management

Propertybase (Lone Wolf) Pricing

Propertybase (Lone Wolf) lists 2 plans. One carries a published figure, at $89; the rest are quoted on request.

Propertybase Salesforce Edition

$89/user/month

per user, includes Force.com license

Salesforce-native CRM with lead, deal, and marketing management

Front Office / Enterprise

Custom

Large brokerages and franchises

Custom-quoted deployment, contact sales

Propertybase (Lone Wolf) Specifications

Propertybase (Lone Wolf) is available on web app and has iOS and Android apps. It offers an API.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • Agencies
  • Enterprises
Support
  • Email
  • Phone
  • Training
Integrations
Salesforce ecosystem, Lone Wolf Authentisign, Salesforce Agentforce AI, MLS feeds
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
lwolf.com

Propertybase (Lone Wolf) Screenshots

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Propertybase (Lone Wolf) FAQs

No, Propertybase was acquired by Lone Wolf Technologies in 2021 and is now sold as Lone Wolf's Salesforce-powered CRM.

The Salesforce Edition is listed from $89 per user per month, which includes the required Salesforce license; larger deployments are custom quoted.

Yes, it runs natively on the Salesforce platform, inheriting Salesforce infrastructure, security, and API access.

Yes, Lone Wolf Authentisign is built into the platform for sending, signing, and tracking offers.

It targets brokerages, teams, and franchises rather than individual solo agents.