Postal

Postal is an intelligent gifting platform that consolidates design, logistics and tracking for corporate gifting, direct mail, on-demand swag and virtual events, positioning itself as one application covering everything an organisation sends rather than a specialist tool for any single channel.

The consolidation argument is the whole pitch and it is a reasonable one. A company running gifting well typically ends up with a swag supplier, a direct mail vendor, a virtual events tool, a warehouse arrangement and a spreadsheet reconciling spend across all of them. Reducing that to one contract cuts implementation time and spend, and more importantly makes total gifting spend visible in one place for the first time.

Four teams get distinct treatment. Marketing uses gifting for brand awareness and account-based marketing campaigns. Sales uses it to book meetings and move deals toward signature. Customer success uses it to celebrate customers and build advocates. People operations uses it to reward employees and support recruiting. Product lines are branded accordingly as Postal Engage, Postal Brand, Postal ABM and Paper Plane.

The First Class plan includes unlimited sends and virtual events, branded merchandise and swag sourcing, unlimited integrations, trade show event management, global warehousing, pick, pack and kitting, a company-branded storefront, guided implementation and onboarding, a dedicated customer success manager, premium support, and ABM campaign ideation and automation. A Chrome extension allows sending from within existing tools. Plan pricing is quoted rather than published, and creative agency projects carry a stated minimum of 2,500 dollars. A free trial is offered.