GroundTruth

GroundTruth applies location data to advertising rather than to app behaviour, which places it at the marketing end of the geofencing category. Its real-world targeting uses physical location signals to decide who sees an ad, and its measurement side closes the loop by attributing store visits back to campaigns. That combination is the reason to consider it: geofencing tools that only trigger messages cannot tell you whether anyone actually showed up. The company is now part of ZeroToOne.AI.

Campaign setup is deliberately simplified into three steps: set an objective, target an audience, and measure results. Objectives are framed as business outcomes rather than ad metrics, covering reaching new customers, driving consideration, and driving visits and sales. Audience targeting draws on real-world insights including location, supported by audience intelligence. Delivery is omnichannel activation, so a campaign runs across channels rather than being confined to mobile display, and omnichannel measurement reports on it consistently.

Dynamic Intent Prediction is the newer capability, powered by ZeroToOne.AI. It predicts who will convert within a window from the next 24 hours to 30 days and activates those people across all channels, positioned as eliminating wasted ad spend through targeting precision. Ads Manager is the interface, with Blueprint Technology and creative capabilities alongside it. Buyers can work through a self-serve platform, managed services, partnerships or programmatic access, so both in-house teams and agencies are accommodated. The industries addressed are specific: ad agencies, automotive, consumer packaged goods, education, healthcare and pharma, political, professional services, quick service restaurants, retail, and travel and tourism. Pricing is not published, and evaluation starts with a demo request.