Bombora

Bombora is a B2B data provider covering intent, identity and enrichment, digital audiences, campaign measurement and an insights suite, built on a Data Co-op of publishers and sold to agencies, publishers, sales teams and marketing teams.

The Data Co-op is the structural difference from every competitor and it is the reason Bombora's data holds up. Publishers contribute consented content-consumption signals from their own properties and receive value back, so the underlying observations come from a declared arrangement rather than from tracking pixels of uncertain provenance.

That matters increasingly rather than decreasingly, because third-party cookies and opaque data brokerage are exactly what privacy regulation and browser vendors have been closing off, and a co-operative built on publisher consent is a model that survives those changes rather than one that has to be re-engineered around them.

Publishing the intent topics it tracks is a useful piece of transparency, since the practical question for a buyer is whether their category is covered granularly enough to be actionable: knowing an account is researching security software is far less useful than knowing it is researching mobile threat defence. Rates are not published.