Zuddl

Zuddl is a modular event management platform for business-to-business marketing teams, covering conferences, field events, sponsored events and webinars through separate modules for ticketing and registration, virtual and hybrid delivery, onsite solutions, lead capture, mobile event apps and analytics.

Modularity is the commercial argument and it is aimed at a specific frustration. Enterprise event platforms are normally sold as suites with a full-team commitment and a replatforming project attached, which means a marketing team wanting only webinar tooling still buys the conference machinery. Zuddl states plainly that organisers can take the modules they need and scale without replatforming or committing the whole team, which is a materially different purchase.

Separating field events and sponsored events from conferences is a distinction B2B marketers will recognise and most platforms ignore. A field event is a dinner or a roadshow for twenty target accounts, and a sponsored event is a booth at someone else's conference where the only real deliverable is scanned leads. Neither needs registration and session management, and both need lead capture and attribution.

Universal lead capture appears under sponsored events specifically, which addresses the practical mess of exhibiting: every host conference issues its own scanner or app, and leads arrive in a different format from each one. Pricing starts at 10,000 dollars a year for two event organisers, with each event including one collaborator licence and additional collaborators at 170 dollars a month billed annually.