OptinMonster

OptinMonster is one of the longest established lead capture tools and remains defined by the technology it popularised. Exit Intent detects when a visitor is about to leave the page and triggers a campaign at that moment, which turned abandonment into a capture opportunity rather than a loss.

The campaign formats are unusually broad: lightbox popups, floating bars, yes or no forms, inline optins, welcome mats, content locking and countdown timers, drawn from a library of over 700 templates. Yes or no forms are worth singling out because asking a simple question first raises completion rates substantially compared with presenting a form immediately.

Targeting is where the product earns its keep. Page level targeting shows different campaigns on different pages, OnSite Retargeting changes what returning visitors see, and campaign scheduling controls when offers run. MonsterLinks turn any link into a campaign trigger.

Platform coverage spans WordPress, Shopify, WooCommerce, Magento, Squarespace and Wix, with solutions positioned for ecommerce stores, publishers, membership sites, agencies, enterprises, online courses and non profits. Pricing starts at 7 dollars a month for Basic with 60 percent off for 12 months, alongside higher published figures. Note that the large dollar figure on the site is a customer's reported revenue result, not a price.