Mural

Mural is a visual collaboration platform built around facilitated sessions, published with use cases spanning brainstorming and ideation, agile practices, product development, strategic planning, customer journey mapping, process mapping, research analysis, client collaboration and team building, serving research and development, consulting, marketing, sales, design and user experience teams.

Organising the product around use cases and methods rather than around canvas features is the meaningful choice, and it identifies what this product is genuinely for.

An infinite canvas with sticky notes is not difficult to build and is close to a commodity. What separates products in this category is whether they support the structure of collaborative work: a retrospective has a format, a design sprint has a sequence, and a customer journey map has a shape. Supplying those as templates with the facilitation mechanics attached is worth considerably more than another drawing tool.

The facilitation emphasis addresses the actual difficulty of collaborative sessions, which is not the canvas but the meeting. Distributed workshops fail through people talking over each other, dominant voices, unclear phases and no shared sense of what stage the group is at. Timers, private voting, silent ideation and structured phases exist to manage those dynamics, and they matter more to the outcome than any drawing feature.

The consulting focus among named audiences is telling, since consultants run facilitated sessions professionally and are demanding about the mechanics in a way occasional users are not.

Client collaboration as a use case addresses working with people outside the organisation, where the practical requirement is that a guest can participate without creating an account or installing anything, since any friction there wastes the first ten minutes of a paid workshop.

Pricing is published with a free tier at $0, a Team tier published around $9 per member and a figure of $9.99 per member published alongside for unlimited editable murals.