KickoffLabs
VerifiedLaunch viral giveaways, referral programs, and waitlists in minutes
See all screenshots - Deployment Cloud Based
- Starting price $0/mo
- Free trial Not offered
- Best for Startups, SMEs, Agencies
What is KickoffLabs?
KickoffLabs is a cloud-based marketing platform that helps businesses grow their audience through viral giveaways, referral programs, and pre-launch waitlists. Founded in 2011 and based in Seattle, Washington, the platform lets marketers build campaigns using an AI generator, landing pages, popups, and embeddable forms without writing code. Each participant receives a unique referral link, so the tool tracks sharing activity, rewards top referrers, and displays leaderboards to encourage viral growth.
The platform includes fraud detection, A/B testing, lead scoring, and automated emails, and it connects to tools such as Mailchimp, Klaviyo, ActiveCampaign, Shopify, and Zapier. KickoffLabs serves startups, small businesses, agencies, and enterprise marketing teams, offering a free plan alongside paid tiers with SMS, custom domains, and priority support for larger teams.
Key Features of KickoffLabs
KickoffLabs lists 10 documented features, including AI campaign generator that builds giveaways, waitlists, and referral programs in minutes, Automatic unique referral link generation with viral sharing and influencer tracking and Drag-and-drop landing page builder with 45+ customizable templates. The list below covers what the product does rather than how it is marketed.
- AI campaign generator that builds giveaways, waitlists, and referral programs in minutes
- Automatic unique referral link generation with viral sharing and influencer tracking
- Drag-and-drop landing page builder with 45+ customizable templates
- Embeddable popups, widgets, and connections to existing website forms
- Real-time A/B testing for pages and campaign elements
- Fraud detection and prevention for entries and referrals
- Lead scoring, custom tagging, and a lightweight CRM for managing contacts
- Automated autoresponder and milestone-triggered emails plus optional SMS
- Random and weighted winner-picker tools for contests and giveaways
- Public API, webhooks, and integrations with email, e-commerce, and CRM platforms
KickoffLabs Pricing
KickoffLabs lists 5 plans, starting free and running to $289.
Free
$0/mo
100 unique visitors/month
Includes KickoffLabs branding; no credit card required
Hobby
$19/mo
500 leads/month
$13/mo billed annually; unlimited campaigns, 1 custom domain, autoresponder emails, advanced fraud prevention
Premium
$69/mo
2,500 leads/month
$48/mo billed annually; adds branding-free pages, A/B testing, tracking pixels, and integrations like Mailchimp, Klaviyo, Slack, and Zapier
Business
$145/mo
10,000 leads/month
$99/mo billed annually; 3 brands/domains/team members, no KickoffLabs branding, optional SMS contests, custom email templates, advanced reporting
Enterprise
$289/mo
25,000 leads/month
$202/mo billed annually; 5 brands/domains/team members, SMS included, priority support, free design tweaks, 1:1 onboarding meeting
KickoffLabs Specifications
KickoffLabs is available on web app. It offers an API and has a free plan.
- Deployment
- Cloud Based
- Billing cycle
- Monthly
- Desktop
- Web App
- Languages
- English
- Built for
- Startups
- SMEs
- Agencies
- Enterprises
- Support
- Phone
- Live Support
- Training
- Integrations
- Klaviyo, Mailchimp, ActiveCampaign, Brevo, Salesforce, HubSpot, Pipedrive, Intercom, Close, Shopify, Webflow, Wix, Squarespace, WordPress, Unbounce, Leadpages, Instapage, Zapier, Make, Facebook
- Public API
- Yes
- Free trial
- No
- Free plan
- Yes
- Runs in browser
- Yes
- Customisable
- Yes
- Website
- kickofflabs.com
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