What is KickoffLabs?
KickoffLabs is a cloud-based marketing platform that helps businesses grow their audience through viral giveaways, referral programs, and pre-launch waitlists. Founded in 2011 and based in Seattle, Washington, the platform lets marketers build campaigns using an AI generator, landing pages, popups, and embeddable forms without writing code. Each participant receives a unique referral link, so the tool tracks sharing activity, rewards top referrers, and displays leaderboards to encourage viral growth.
The platform includes fraud detection, A/B testing, lead scoring, and automated emails, and it connects to tools such as Mailchimp, Klaviyo, ActiveCampaign, Shopify, and Zapier. KickoffLabs serves startups, small businesses, agencies, and enterprise marketing teams, offering a free plan alongside paid tiers with SMS, custom domains, and priority support for larger teams.
Key Features of KickoffLabs
Here are the powerful features that make KickoffLabs stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- AI campaign generator that builds giveaways, waitlists, and referral programs in minutes
- Automatic unique referral link generation with viral sharing and influencer tracking
- Drag-and-drop landing page builder with 45+ customizable templates
- Embeddable popups, widgets, and connections to existing website forms
- Real-time A/B testing for pages and campaign elements
- Fraud detection and prevention for entries and referrals
- Lead scoring, custom tagging, and a lightweight CRM for managing contacts
- Automated autoresponder and milestone-triggered emails plus optional SMS
- Random and weighted winner-picker tools for contests and giveaways
- Public API, webhooks, and integrations with email, e-commerce, and CRM platforms
KickoffLabs Pricing
Here are the pricing plans for KickoffLabs. Choose the plan that best fits your requirements and budget.
Free
$0/mo
100 unique visitors/month
Includes KickoffLabs branding; no credit card required
Hobby
$19/mo
500 leads/month
$13/mo billed annually; unlimited campaigns, 1 custom domain, autoresponder emails, advanced fraud prevention
Premium
$69/mo
2,500 leads/month
$48/mo billed annually; adds branding-free pages, A/B testing, tracking pixels, and integrations like Mailchimp, Klaviyo, Slack, and Zapier
Business
$145/mo
10,000 leads/month
$99/mo billed annually; 3 brands/domains/team members, no KickoffLabs branding, optional SMS contests, custom email templates, advanced reporting
Enterprise
$289/mo
25,000 leads/month
$202/mo billed annually; 5 brands/domains/team members, SMS included, priority support, free design tweaks, 1:1 onboarding meeting
KickoffLabs Specifications
Get a closer look at the technical specifications and system requirements for KickoffLabs. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- startups
- smes
- agencies
- enterprises
- phone
- live support
- training
KickoffLabs Videos
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KickoffLabs Comparisons
Compare KickoffLabs with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.
Overall KickoffLabs Reviews
Here's our unbiased review of KickoffLabs. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.