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Luma AI

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Creative agents that make you prolific

3D Modeling Software AI Image To Video Generator AI Video Enhancer AI Video Generator
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  • Deployment Cloud Based
  • Starting price $30
  • Free trial Available
  • Best for Freelancers, Agencies, Enterprises

What is Luma AI?

Luma AI is a creative AI platform built to generate, transform, and coordinate media across image, video, audio, and text. Designed for creators, marketers, production teams, and enterprises, it helps users move from concept to delivery faster with prompt-driven workflows and advanced multimodal models. Its flagship offerings include Ray3.2 for cinematic video generation and Uni-1 for unified understanding and generation, making it valuable for teams that need high-quality visual content with more control, continuity, and speed. Luma AI also supports API access and enterprise use cases for product teams, studios, agencies, and businesses looking to scale creative output. It positions itself as a next-generation creative agent platform for producing polished content more efficiently.

Key Features of Luma AI

Luma AI lists 6 documented features, including Multimodal content generation across image, video, audio, and text, Ray3.2 cinematic video generation with frame-level direction & continuity and Uni-1 unified understanding and generation for multimodal creative intelligence. The list below covers what the product does rather than how it is marketed.

  • Multimodal content generation across image, video, audio, and text
  • Ray3.2 cinematic video generation with frame-level direction & continuity
  • Uni-1 unified understanding and generation for multimodal creative intelligence
  • Creative workflow automation for pitch decks, product shots, and style transformations
  • API access and enterprise readiness for custom integrations and team use
  • Research-driven platform with ongoing multimodal general intelligence work

Luma AI Pricing

Luma AI lists 3 plans, from $30 to $300.

Plus

$30

per month

Request pricing

10,000 credits with Luma and third party image and video models, guest collaborator edit access and commercial use; $300 billed yearly.

Pro

$90

per month

Request pricing

Everything in Plus with 40,000 credits and 4x usage with the Luma agents; $900 billed yearly.

Ultra

$300

per month

Request pricing

Everything in Pro with 150,000 credits and 15x usage with the agents; $3,000 billed yearly.

Luma AI Specifications

Luma AI is available on web app and has iOS apps. It offers an API and has a free trial.

Deployment
  • Cloud Based
Billing cycle
Yearly
Desktop
  • Web App
Mobile
  • iOS
Languages
  • En-us
Built for
  • Freelancers
  • Agencies
  • Enterprises
Support
  • Email
  • Live Support
  • Training
  • Tickets
Integrations
API-based custom integrations
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
lumalabs.ai

Luma AI Videos

Luma AI Screenshots

Luma AI screenshot 1 Luma AI screenshot 2 Luma AI screenshot 3

Luma AI Comparisons

Side by side comparisons of Luma AI against 2 other 3D Modeling Software options listed here.

Luma AI
Runway ML
VS
Luma AI
Pika Art
VS

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Luma AI FAQs

Luma AI is used for generating and transforming creative media across image, video, audio, and text. It helps users create content from prompts, build cinematic videos, and streamline creative production workflows for marketing, product visuals, and storytelling.

Yes. Luma AI is particularly strong in video generation, especially with Ray3.2, which is positioned as a cinematic-quality model with richer control and continuity. This makes it a good fit for creators and teams that need polished, professional-looking video output.

Yes, Luma AI offers API access. This is useful for developers and businesses that want to integrate AI generation capabilities into custom applications, creative pipelines, or internal production tools.

Luma AI is ideal for creators, marketers, agencies, studios, and enterprises that need fast, high-quality AI-generated media. It is especially useful for teams working on campaigns, pitch decks, product visuals, and cinematic video content.

There are 3 plans. plus: $30/month, Pro: $90/month and Ultra: $300/month.