Zenus

Zenus is an AI event analytics product that measures attendee behaviour without collecting personal data. The company says its computer-vision technology delivers behavioural insights with 95 percent accuracy, including demographics and sentiment analysis in real time, and results appear on a live dashboard or through an API for teams that want to build their own interactive application. Its tracking powers attendee counting at live and virtual events and, in the vendor's words, the best attendee tracking for events.

The product serves several audiences. Organisers use it to attract more exhibitors and sponsors with data they cannot dispute and to analyse focus groups, marketing activations and in-store reactions. Exhibitors can attract more visitors to a booth and improve their experience through automated lead capture and dynamic displays. Case studies include a trade floor engagement and traffic measurement project, where Return-On-Engagement reports raised exhibitor satisfaction, and a consumer packaged goods company extracting sentiment levels from focus group participants, which shaved hours off data review.

Zenus publishes videos with partners including Lenovo, on smart event analytics on any budget, and the agency Jack Morton, on proving return on investment for event activations. It offers a monthly newsletter and a pricing page, but no plan rates are visible on the captured pages, so the listing carries no figures.