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Market Leader

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Real estate CRM with guaranteed leads, drip marketing, and IDX websites

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  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Not offered
  • Best for Freelancers, SMEs, Agencies

What is Market Leader?

Market Leader is a real estate marketing and CRM platform that pairs contact management with automated lead engagement tools. The CRM includes reminders, daily to-do lists, automated email and SMS drip campaigns, website visitor tracking, and a marketing library with more than 1,500 customizable templates. It integrates with MLS data, more than 40 lead sources, and Google and Microsoft 365 accounts.

The platform is included with the Market Leader Professional package and can be paired with a separate lead generation product that guarantees a set number of exclusive leads per month. A mobile app gives agents access to their contact database and push notifications for new leads. Market Leader does not publish exact pricing on its website; interested buyers must contact sales for a custom quote.

Key Features of Market Leader

Market Leader lists 8 documented features, including Contact management with reminders and daily to-dos, Automated email and SMS drip campaigns and Website visitor and property-view tracking. The list below covers what the product does rather than how it is marketed.

  • Contact management with reminders and daily to-dos
  • Automated email and SMS drip campaigns
  • Website visitor and property-view tracking
  • Guaranteed exclusive lead volume (paired lead gen product)
  • Marketing library with 1,500+ customizable templates
  • MLS data and 40+ lead source integrations
  • Mobile app with push lead notifications
  • IDX-enabled website with MLS listing sync

Market Leader Pricing

Market Leader lists 2 plans without published figures. Pricing is quoted on request.

Professional

Custom

Individual agents

CRM bundled with the Market Leader Professional package; exact pricing requires contacting sales.

Professional for Teams

Custom

Teams

Team-oriented package building on Professional; exact pricing requires contacting sales.

Market Leader Specifications

Market Leader is available on web app and has iOS and Android apps.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • Freelancers
  • SMEs
  • Agencies
Support
  • Email
  • Phone
  • Training
Integrations
MLS data, Google, Microsoft 365, 40+ lead sources
Public API
No
Free trial
No
Free plan
No
Runs in browser
Yes
Customisable
Yes

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Market Leader FAQs

No, exact pricing is not published on the Market Leader website; agents need to contact the sales team for a customized package quote.

Market Leader's lead generation product guarantees a set number of exclusive leads per month when paired with the CRM.

Yes, Market Leader offers a mobile CRM app for iOS and Android with push notifications for new leads.

The CRM includes contact management, automated drip campaigns, listing alerts, website tracking, and a marketing template library.

Yes, Market Leader integrates with MLS data to power IDX websites and listing alerts sent to leads.