What is Looka?

Looka (formerly Logojoy) is an AI-powered logo maker and brand identity platform that lets entrepreneurs and small businesses design a custom logo in minutes. Users enter a company name and select style preferences, and Looka's AI generates a range of logo concepts that can then be customized with different fonts, icons, colors, and layouts using a drag-and-drop editor.

Beyond logo creation, Looka offers a Brand Kit that turns a finished logo into a full visual identity, generating over 300 branded templates such as business cards, social media graphics, email signatures, and letterheads. Looka also offers an AI-powered website builder add-on. The platform is aimed at startups, freelancers, and small business owners who want professional branding without hiring a designer.

Key Features of Looka

Here are the powerful features that make Looka stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • AI-generated logo design based on company name and style preferences
  • Drag-and-drop logo editor for fonts, icons, colors, and layout
  • Large library of icons and font pairings
  • Brand Kit with 300+ customizable marketing templates (business cards, social posts, letterheads, email signatures)
  • Multiple logo file formats (PNG, SVG, EPS, PDF) on paid plans
  • Transparent background and multiple color variation logo files
  • AI-powered website builder add-on
  • Social media kit and profile image generation
  • Unlimited logo design changes on Premium and Brand Kit plans

Looka Pricing

Here are the pricing plans for Looka. Choose the plan that best fits your requirements and budget.

Basic Logo Package

$20

One-time purchase

Single low-resolution PNG logo file

Premium Logo Package

$65

One-time purchase

Multiple high-resolution file formats (PNG, SVG, EPS, PDF), unlimited design changes, full ownership rights

Brand Kit Subscription

$96/year

Billed annually

Includes Premium Logo benefits plus 300+ branded marketing templates

Brand Kit + Web Subscription

$129/year

Billed annually

Includes Brand Kit plus access to Looka’s website builder

Looka Specifications

Get a closer look at the technical specifications and system requirements for Looka. Find out if it's compatible with your operating system and other software.

Software Tagline :
AI-powered logo maker and brand identity platform for entrepreneurs and small businesses
Deployment :
  • cloud based
Subscription Plan :
onetime
Desktop Platforms :
  • web app
Mobile Platforms :
Language Support :
english
Target Audience :
  • freelancers
  • startups
  • smes
Available Support :
  • email
  • live support
Integrations :
Limited public information on third-party integrations; Looka focuses on standalone logo and brand asset creation with downloadable files for use elsewhere.
Product Url :
API Available :
No
Free Trial Available :
No
Run On Mobile Browser :
Yes
Free Plan Available :
Yes
Customization Available :
Yes

Looka Videos

Looka Screenshots

Alternatives

Explore alternative software options that can fulfill similar requirements as Looka. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

Looka Comparisons

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Overall Looka Reviews

Here's our unbiased review of Looka. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.

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Looka Pros and Cons

Looka FAQs

Looka lets you design a logo for free, but downloading it requires a purchase. The Basic Logo Package costs $20 one-time for a single low-resolution PNG file. The Premium Logo Package costs $65 one-time and includes multiple high-resolution file formats (PNG, SVG, EPS, PDF) and full ownership rights. The Brand Kit subscription is $96/year and adds over 300 branded marketing templates, and the Brand Kit + Web subscription is $129/year and also includes a basic website.

Looka does not require payment to design a logo, letting users generate and customize concepts for free. Payment is only required when downloading the final logo files or subscribing to the Brand Kit.

The Basic package provides a single PNG file. The Premium package and Brand Kit subscriptions include additional formats such as SVG, EPS, and PDF, along with multiple color and layout variations.

The Brand Kit is a subscription add-on that uses your logo's colors, fonts, and style to automatically generate over 300 customizable marketing materials, including business cards, social posts, letterheads, and email signatures.

The Premium Logo Package and Brand Kit subscriptions include unlimited design changes to the logo. Editing options are more limited on the Basic Logo Package.

Yes, the Brand Kit + Web Subscription plan ($129/year) includes access to Looka's AI-powered website builder in addition to the Brand Kit templates.