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Looka

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AI-powered logo maker and brand identity platform for entrepreneurs and small businesses

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  • Deployment Cloud Based
  • Starting price $20
  • Free trial Not offered
  • Best for Freelancers, Startups, SMEs

What is Looka?

Looka (formerly Logojoy) is an AI-powered logo maker and brand identity platform that lets entrepreneurs and small businesses design a custom logo in minutes. Users enter a company name and select style preferences, and Looka's AI generates a range of logo concepts that can then be customized with different fonts, icons, colors, and layouts using a drag-and-drop editor.

Beyond logo creation, Looka offers a Brand Kit that turns a finished logo into a full visual identity, generating over 300 branded templates such as business cards, social media graphics, email signatures, and letterheads. Looka also offers an AI-powered website builder add-on. The platform is aimed at startups, freelancers, and small business owners who want professional branding without hiring a designer.

Key Features of Looka

Looka lists 9 documented features, including AI-generated logo design based on company name and style preferences, Drag-and-drop logo editor for fonts, icons, colors, and layout and Large library of icons and font pairings. The list below covers what the product does rather than how it is marketed.

  • AI-generated logo design based on company name and style preferences
  • Drag-and-drop logo editor for fonts, icons, colors, and layout
  • Large library of icons and font pairings
  • Brand Kit with 300+ customizable marketing templates (business cards, social posts, letterheads, email signatures)
  • Multiple logo file formats (PNG, SVG, EPS, PDF) on paid plans
  • Transparent background and multiple color variation logo files
  • AI-powered website builder add-on
  • Social media kit and profile image generation
  • Unlimited logo design changes on Premium and Brand Kit plans

Looka Pricing

Looka lists 4 plans, from $20 to $129.

Basic Logo Package

$20

One-time purchase

Single low-resolution PNG logo file

Premium Logo Package

$65

One-time purchase

Multiple high-resolution file formats (PNG, SVG, EPS, PDF), unlimited design changes, full ownership rights

Brand Kit Subscription

$96/year

Billed annually

Includes Premium Logo benefits plus 300+ branded marketing templates

Brand Kit + Web Subscription

$129/year

Billed annually

Includes Brand Kit plus access to Looka’s website builder

Looka Specifications

Looka is available on web app. It has a free plan.

Deployment
  • Cloud Based
Billing cycle
Onetime
Desktop
  • Web App
Languages
  • English
Built for
  • Freelancers
  • Startups
  • SMEs
Support
  • Email
  • Live Support
Integrations
Limited public information on third-party integrations; Looka focuses on standalone logo and brand asset creation with downloadable files for use elsewhere.
Public API
No
Free trial
No
Free plan
Yes
Runs in browser
Yes
Customisable
Yes
Website
looka.com

Looka Videos

Looka Screenshots

Looka Comparisons

Side by side comparisons of Looka against 3 other AI Logo Generator Tools options listed here.

Looka Reviews

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Looka FAQs

Looka lets you design a logo for free, but downloading it requires a purchase. The Basic Logo Package costs $20 one-time for a single low-resolution PNG file. The Premium Logo Package costs $65 one-time and includes multiple high-resolution file formats (PNG, SVG, EPS, PDF) and full ownership rights. The Brand Kit subscription is $96/year and adds over 300 branded marketing templates, and the Brand Kit + Web subscription is $129/year and also includes a basic website.

Looka does not require payment to design a logo, letting users generate and customize concepts for free. Payment is only required when downloading the final logo files or subscribing to the Brand Kit.

The Basic package provides a single PNG file. The Premium package and Brand Kit subscriptions include additional formats such as SVG, EPS, and PDF, along with multiple color and layout variations.

The Brand Kit is a subscription add-on that uses your logo's colors, fonts, and style to automatically generate over 300 customizable marketing materials, including business cards, social posts, letterheads, and email signatures.

The Premium Logo Package and Brand Kit subscriptions include unlimited design changes to the logo. Editing options are more limited on the Basic Logo Package.

Yes, the Brand Kit + Web Subscription plan ($129/year) includes access to Looka's AI-powered website builder in addition to the Brand Kit templates.