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Chatfuel

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WhatsApp sales automation that traces which lead actually became a sale

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  • Deployment Cloud Based, SaaS
  • Starting price Free to start
  • Free trial Available
  • Best for Freelancers, Small Business, Medium Business

What is Chatfuel?

Chatfuel automates WhatsApp sales conversations, built around what it calls the System for Automated Leads and positioned specifically on proving which lead became a sale, with more than 150,000 businesses on the platform.

Attribution as the headline claim rather than automation is an unusual and pointed choice. Every messaging automation vendor can show conversations started and messages sent, and those numbers are easy to produce and hard to value. Tracing a conversation through to a closed sale is the harder measurement and the only one a business owner actually cares about, because it converts a marketing tool into a revenue line rather than a cost centre.

Framing that system as a new revenue line for agencies is the second deliberate move. Agencies are the distribution channel for this kind of automation, since a small business rarely builds its own WhatsApp funnel, and an agency that can show a client which leads closed has a far easier renewal conversation than one reporting message volumes.

Practical support is substantial: more than 50 tested WhatsApp funnel templates covering different business types and geographies, plus guides and videos as ready-made materials. Geography matters more than it might seem, because WhatsApp commerce conventions differ sharply between markets, and a funnel that works in Brazil is not the same as one that works in India. Chatfuel is published in English, Spanish and Portuguese, consistent with its strength in Latin American markets. A free start is offered and pricing is not published in the captured page.

Key Features of Chatfuel

  • WhatsApp sales automation
  • Lead to sale attribution
  • System for Automated Leads
  • Over 50 tested funnel templates
  • Templates by business type and geography
  • Agency revenue programme
  • Affiliate programme
  • Guides and video materials
  • English, Spanish and Portuguese
  • Free start available
  • Used by over 150,000 businesses
  • Automated lead qualification

Chatfuel Pricing

Free start

Free to start

A free start is offered. Paid tier rates were not captured from the site and scale on conversation or contact volume.

Chatfuel Specifications

Deployment
  • Cloud Based
  • SaaS
Desktop
  • Web App
Built for
  • Freelancers
  • Small Business
  • Medium Business
Support
  • Email
  • Knowledge Base
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
No
Customisable
No
Website
chatfuel.com

Chatfuel Screenshots

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Chatfuel FAQs

Rates were not captured from the site. Chatfuel offers a free start, with paid tiers scaling on conversation or contact volume.

Conversations started and messages sent are easy to produce and hard to value. Tracing a conversation to a closed sale is what converts a marketing tool into a revenue line rather than a cost centre.

Agencies are the distribution channel, since a small business rarely builds its own WhatsApp funnel, and an agency that can show which leads closed has an easier renewal conversation.

WhatsApp commerce conventions differ sharply between markets, so a funnel that works in Brazil is not the same as one that works in India. Chatfuel publishes more than 50 tested templates across both.

More than 150,000, according to the company, with the platform published in English, Spanish and Portuguese.