Amazon Ads

Amazon Ads provides full-funnel advertising at scale across streaming, shopping and the surfaces between them, reaching customers for businesses of all sizes, with an annual unBoxed conference where new advertising solutions are announced.

Spanning streaming and shopping from one platform is the position that matters and it is a genuinely unusual combination. Amazon knows what people watch through Prime Video and Fire TV and what they buy through the store, and connecting a television advertisement to a subsequent purchase is measurement television advertising has never had.

That purchase data is the real asset rather than the inventory, because targeting on what someone actually bought is different in kind from targeting on what they searched or which pages they visited, and it is the reason retail media has taken budget from every other channel over the past few years.

Full-funnel is the honest framing for what this covers, spanning brand awareness on streaming through consideration and down to the sponsored placement beside a product a shopper is already looking at, which is the closest thing to purchase intent that advertising can buy. Advertising is bought at auction with no published platform fee.