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Google Analytics

Web Analytics Software

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Adobe Analytics

Content Analytics Software

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Plans and Pricing

Compare pricing of Google Analytics vs Compare with the following detailed pricing plan info. Google Analytics comes in 2 packages: Foundation, Strength. On the other hand, Compare has not provided information about its pricing.

Google Analytics (Standard)

Free

No cost for typical business usage

Analytics 360

Custom

Higher event volume thresholds (e.g. 25 million+ events/month)

Custom (Enterprise)

Custom

Custom

Screenshot

Take a look at the below screenshots and seamlessly compare the user interface of Google Analytics and Adobe Analytics for better insights.

Features

Compare between Google Analytics and Adobe Analytics on their key features and functionalities to pick the right one for your business.

  • Event-based tracking across web and app (GA4)
  • Machine learning predictive metrics (purchase/churn probability)
  • Explorations for custom funnels and free-form reports
  • Free raw data export to BigQuery
  • Native Google Ads integration
  • Cross-device and cross-platform user journey tracking
  • Customizable dashboards and audiences
  • Analytics 360 enterprise tier with SLAs and unsampled data
  • Analysis Workspace drag-and-drop reporting
  • Real-time dashboards
  • AI-powered insights via Adobe Sensei
  • Attribution modeling across channels
  • Segmentation by behavior, demographics, and location
  • Anomaly detection
  • Integration with Adobe Experience Cloud (AEM, Target, Campaign)
  • Granular event tracking (scroll depth, video, form abandonment)

Additional Details

Details Google Analytics Adobe Analytics
Languages English English
Country United States United States
API Available ✔ ✔
Run On Mobile Browser ✔ ✔
Free Plan ✔ ✖
Customization ✔ ✔
Support Email, Phone, Tickets, Training Email, Phone, Tickets, Training, Live Support
Target Audience Freelancers, Startups, SMEs, Agencies, Enterprises Enterprises
Platforms Web App Web App
Subscription Plans Yearly Yearly
Deployment cloud based cloud based