Ringba

Ringba provides call tracking and routing aimed at businesses whose entire model is calls, with published annual and monthly pricing. Its orientation toward the pay per call industry rather than general marketing attribution is what sets it apart.

Pay per call is a distinct business where calls are the product being bought and sold. A publisher generates calls and sells them to a buyer who pays per qualified call, and the routing layer has to decide in real time which buyer receives a given call, at what price, based on the caller's location and the answers they gave.

Real time bidding on calls is the mechanism and it is more demanding than it sounds. The decision has to be made while the caller waits, so latency matters in a way it does not for a marketing report, and getting it wrong means either an unsold call or one sold below its value.

Published pricing is one thousand five hundred and twenty four dollars a year, or one hundred and forty seven dollars a month billed monthly, with a lower monthly equivalent on annual billing. Publishing at all is unusual in a category where most vendors quote privately, and it lets a publisher work out whether the platform pays for itself before speaking to anyone.