GIFQ

GIFQ is a payout and rewards layer for platforms, letting users cash out earnings or spend a balance, points or tokens on gift cards and prepaid cards from more than 5,000 brands across over 90 countries through a single integration, with more than a million orders processed.

Being a layer inside somebody else's product rather than a rewards tool is the positioning and it defines the buyer. GIFQ is bought by a product team that has already created value for users, as points, tokens or balance, and needs a credible way for that value to become something real. Without it, a loyalty balance is a number that users correctly suspect means nothing.

The recipient receiving the full amount with nothing deducted is stated explicitly, which is a meaningful commitment in a category where fees are frequently taken out of the reward. A user redeeming 25 dollars of points and receiving a 22 dollar card learns something about the platform they will not forget, so the sender carrying the cost is the right arrangement.

Handling points, tokens and balances rather than only currency is what makes it work for platforms with their own internal economies, which is common in gaming, research panels, benefits platforms and any product with a rewards mechanic. The commercial terms are notably accessible: a Starter tier at no cost, no monthly minimum and invoice-based billing, with GDPR and CCPA compliance stated.