BHN Rewards

BHN Rewards delivers digital e-gift cards and prepaid virtual Visa and Mastercards for market research, customer appreciation, employee rewards and marketing programmes, with integrations into the platforms that generate the reward events.

The integration list is the substance of this product and it is unusually well chosen: Qualtrics, SurveyMonkey and Forsta on the research side, Salesforce, HubSpot and Marketo on the marketing side, and Microsoft Teams for internal recognition. Those are the systems that know a survey was completed or a milestone reached, and sending the reward from inside them removes the export, the spreadsheet and the manual send that otherwise sits between the trigger and the reward.

Research incentives are the strongest case for that automation. A survey respondent expects their reward immediately, and a delay of days undermines completion rates on the next study, so the difference between automatic and batched delivery shows up directly in response rates.

The use case range covers market research, customer surveys, qualitative research, research panels and insight communities, holiday gifts, customer appreciation, lead generation, employee gifts, spot rewards, performance incentives, wellness programmes and remote team appreciation. Rewards span virtual Visa and Mastercards, points and Joy. Note that dollar figures on the site are a customer's estimate of previous fulfilment costs rather than BHN's own rates, which are not published.