Commerce7

Commerce7 is a direct-to-consumer platform built for wineries, covering clubs and subscriptions, customer relationship management, ecommerce, point of sale, reservations and analytics. Its organising idea is a single source of truth across every channel, which is the recurring problem in winery operations where the same customer appears separately in the tasting room, the club and the online store.

That unified customer record is what the rest of the product depends on. Point of sale is positioned around knowing every guest and personalising every visit to build lasting loyalty, which is only achievable if the person pouring the wine can see what that guest bought online and which club they belong to. Ecommerce uses smart recommendations to turn casual browsers into bigger buyers, drawing on the same history.

Clubs and subscriptions, and reservations for tastings, tours and events, are both built specifically for wineries and their guests rather than adapted from general retail, and advanced reporting and winery analytics sit across all of it.

The surrounding ecosystem is a genuine differentiator. An apps marketplace extends Commerce7 into marketing, customer experience, operations and growth, so capability the core product lacks can be added without custom development. Premade website templates built by certified partners let a winery launch a new site quickly, and a network of certified design partners is available to build, launch and improve it. For a small winery with no in-house technical team, that partner network is often what makes the platform viable at all. Pricing is published.