Trustpilot

Trustpilot is a customer review platform of exceptional scale, publishing more than 400 million reviews accessible to all, with over 200,000 written daily.

The figure that matters most is the third one, and publishing it is a genuine act of transparency: 7.8 million fake reviews detected and removed in 2025. Every open review platform has a fraud problem, since a fake positive review is commercially valuable and cheap to produce, and most simply do not discuss it. Naming the number both admits the scale of the attack and evidences the defence.

Openness is the other structural commitment. Reviews being accessible to all rather than paywalled or restricted to the business's own site is what makes the platform a genuine trust signal, because a review a business can hide is not worth reading.

Trustpilot now positions itself explicitly as the bridge between customer feedback and AI search visibility, helping businesses build the trust signals AI requires to recommend them. That reflects a real shift: assistants recommending a business draw on the same public review corpus that shaped search results, so review volume and sentiment now determine AI recommendation as a direct consequence. Trust signals also serve as social proof accelerating conversion throughout the purchase journey. Free to start, with business plans quoted.