Best Real Estate Marketing Software

Follow Up Boss is a real estate CRM built for agents, teams, and brokerages, centering on lead organization and fast follow-up. It connects to over 250 lead sources including Zillow, Realtor.com, Facebook, and Google ads, then automatically routes leads, tracks them through Smart Lists, and triggers Action Plans for automated calls, texts, and emails.

Pricing is transparent and published, starting with the Grow plan at sixty nine dollars per user per month for individual agents, scaling to the Pro plan at four hundred ninety nine dollars monthly for ten users, and the Platform plan at one thousand dollars monthly for thirty users, with lower per-user rates on annual billing. All tiers include unlimited contacts, seven day a week phone and email support, and a fourteen day free trial, and higher tiers add unlimited calling, call recording, and AI powered lead prioritization.

kvCORE, now rebranded as BoldTrail, is a real estate technology platform from Inside Real Estate that combines IDX websites connected to over 600 MLS feeds, an AI powered smart CRM, lead generation landing pages, automated nurture campaigns, and transaction management in one system. It is used by individual agents, teams, and large brokerages, with more than 250,000 agents reported on the platform.

Inside Real Estate does not publish self-serve pricing; the official pricing page presents Base, Plus, and Pro packages that require a sales consultation for a custom quote rather than listing fixed monthly rates. The 2024 rebrand to BoldTrail added a modernized interface plus new recruiting and back office modules on top of the original kvCORE architecture.

BoomTown is a real estate lead generation and CRM platform aimed at larger teams and brokerages, combining IDX websites, automated marketing campaigns, and a predictive CRM that scores leads based on site activity. It auto imports leads from sources like Zillow and Realtor.com, then routes them through configurable rules such as round robin or agent-on-duty assignment.

BoomTown does not publish fixed pricing on its website; packages are quoted individually based on team size and typically require a dedicated advertising budget to fund lead generation campaigns. Core features include a Hot Sheet of MLS updates, tag based lead grouping, automated drip communications, and a smart prospecting algorithm that matches listings to interested buyer leads.

Real Geeks is a real estate technology platform combining an IDX website, CRM, dialer, and marketing automation. Founded in 2007 and now headquartered in Dallas, Texas, it is owned by Inside Real Estate. The base platform updates MLS listing data roughly every 15 minutes and pairs the website with a CRM that tracks lead behavior and automates email and SMS follow-up, including the Geek AI chatbot.

The base plan costs $399 per month plus a one-time $500 setup fee and includes 2 users. Additional leads, users, and IDX feeds are sold as separate add-ons, letting agents and small teams scale spend as their business grows rather than committing to a large bundled package upfront.

CINC, short for Commissions Inc, is a real estate lead generation and CRM platform headquartered in Marietta, Georgia, and owned by Fidelity National Financial. It generates leads through Facebook and Google advertising that route to a personalized IDX website, then manages those leads inside a CRM with AutoTracks, mass messaging, landing pages, and the Seller Suite for tracking ad performance.

CINC does not publish numeric pricing. Its site lists four tiers, Solo for 1 user, Ramp for up to 4 users, Pro for up to 49 users, and Select for 50 or more users, each requiring a custom quote from sales. Optional add-ons include CINC AI conversational assistant starting at $200 per month and a 3-line dialer at $75 per month.