Nonprofit CRM combining fundraising, advocacy, and organizing with AI-powered tools.
Best Advocacy Software
Advocacy drives societal change by empowering individuals and groups to raise awareness and inspire action on key issues. Effective advocacy requires mobilizing passionate supporters, optimizing reach through various channels, and managing efficient campaigns with often limited resources. Modern software solutions enable advocacy groups to:
More about Advocacy Software
- Centralize actions and events
- Engage supporters via email, SMS, social media
- Create petitions and landing pages
- Monitor effectiveness
- Report on impact
The right technology platforms provide comprehensive organizing tools tailored for cause-driven groups to maximize engagement within budget limitations. When combined with dedicated supporters, modern advocacy software allows small organizations to create outsized societal impacts far beyond their immediate reach. This technology fuels efficiently orchestrating high-impact community initiatives.
Advocacy Software Compared
Compare the 3 most relevant Advocacy Software options on price, free trial and deployment.
| Product | Starting price | Free trial | Free plan | API | Deployment |
|---|---|---|---|---|---|
 EveryAction (Bonterra) Nonprofit CRM combining fundraising, advocacy, and organizing with AI-powered tools. | Custom | – | – | – | Cloud Based |
 NationBuilder Website, CRM, and communications platform for campaigns, nonprofits, and advocacy… | $34/month | ✓ | – | ✓ | Cloud Based |
 Salsa (Bonterra) Legacy nonprofit CRM and engagement platform, now discontinued and folded… | Custom | – | – | ✓ | Cloud Based |
All Software
3 Best Advocacy Software Options
Showing 1 - 3 of 3 products
EveryAction is a nonprofit CRM used for fundraising, digital advocacy, and organizing, giving teams a unified contact record covering email, mobile, giving, and engagement history. It includes targeted email campaigns with A/B testing and AI content suggestions, mass text messaging, customizable reporting dashboards, and advocacy tools such as one-click actions and geopolitical mapping for mobilization. Bonterra Que, an AI assistant, is built into the platform to help staff generate insights and streamline workflows.
EveryAction became part of Bonterra following the 2022 merger of several social-good software companies, including Network for Good, Social Solutions, CyberGrants, and WeSpire. Pricing is not published on Bonterra's website and is quoted based on database size and the modules an organization needs; third-party estimates suggest entry pricing near $109 per month, though this figure is unverified against an official source.
Read EveryAction (Bonterra) Reviews Explore additional details
Explore various Keka features, compare the pricing plans, and unlock the potential of seamless operations by selecting the right software for your business.
- Unified 360-degree contact records
- Email marketing with A/B testing and AI suggestions
- Mass text messaging with high open rates
- Customizable reporting dashboards
- Bonterra Que AI assistant
- Advocacy tools with one-click actions and geo-targeting
- Online fundraising and donation forms
- Field organizing and canvassing tools
Pricing
EveryAction (Bonterra) Caters to
- StartUps
- SMEs
- Agencies
- Enterprises
Website, CRM, and communications platform for campaigns, nonprofits, and advocacy groups.
NationBuilder is a combined website builder, supporter CRM, and communications platform used by nonprofits, political campaigns, and advocacy organizations. It unifies a people database with custom fields, an integrated website and donation-page builder, mass email and texting, petitions and advocacy actions, and field organizing tools like address geocoding and turf cutting. Founded in Los Angeles in 2009 by Jim Gilliam, it now serves organizations in over 100 countries.
Pricing follows a pay-as-you-grow model based on contact database size, starting at $34 per month for the Starter plan supporting up to 25,000 contacts, and $160 per month for Pro supporting up to 100,000 contacts, with a custom-priced Enterprise tier for larger organizations. Monthly billing costs about 20 percent more than annual billing, and a 14-day free trial is available without requiring a credit card.
Read NationBuilder Reviews Explore additional details
Explore various Keka features, compare the pricing plans, and unlock the potential of seamless operations by selecting the right software for your business.
Features
View all NationBuilder Features- Integrated supporter CRM with custom fields
- Website and donation-page builder
- Mass email and text messaging
- Petitions, surveys, and advocacy action pages
- Address geocoding, turf cutting, and autodistricting
- Membership management
- Drip email automation and A/B testing
- Developer API and single sign-on (Enterprise)
- Built-in payment and donation processing
Pricing
NationBuilder Caters to
- StartUps
- SMEs
- Agencies
- Enterprises
Legacy nonprofit CRM and engagement platform, now discontinued and folded into Bonterra.
Salsa Labs was a nonprofit engagement platform offering donor CRM (Salsa CRM), digital marketing and advocacy tools (Salsa Engage), online petitions, peer-to-peer fundraising, and email campaign management. It served thousands of North American nonprofits before being acquired by EveryAction in 2021, which itself joined the newly formed Bonterra company in August 2021.
Salsa CRM and Salsa Engage are no longer sold to new customers. Bonterra continues to support existing Salsa users but directs new buyers to its unified Bonterra Fundraising and Engagement platform instead. Because the product is being phased out, no current public pricing exists, and prospective buyers should evaluate Bonterra's active offerings rather than the legacy Salsa products.
Read Salsa (Bonterra) Reviews Explore additional details
Explore various Keka features, compare the pricing plans, and unlock the potential of seamless operations by selecting the right software for your business.
Features
View all Salsa (Bonterra) Features- Donor CRM (Salsa CRM) for tracking donor profiles and giving history
- Email marketing and audience segmentation (Salsa Engage)
- Online petitions and grassroots advocacy campaigns
- Peer-to-peer fundraising pages
- Event registration tools
- Donation processing and recurring giving
- Phone banking and supporter outreach tools
Pricing
Salsa (Bonterra) Caters to
- StartUps
- SMEs
- Agencies
- Enterprises
Advocacy Software Buyer's Guide
Choosing Advocacy Software depends less on finding the most capable product than the one matching how your team already works. Below are the core capabilities, who benefits most, typical pricing, and what to test before committing.
What is Advocacy Software?
Advocacy Software helps teams organise the bookings, customer records and paperwork that advocacy work depends on in one system. The real return is usually less rekeying and fewer version disputes rather than any single headline feature. A tool worth keeping is one that does not need replacing the moment your requirements grow.
Key features to look for in Advocacy Software
Which of these matter depends on your process, but they are worth checking against any Advocacy Software shortlist.
- Records and profiles built around advocacy work
- Scheduling and capacity planning
- Workflow stages matching how advocacy operations actually run
- Invoicing and payment handling
- Document storage and compliance records
- Customer and contact communication
- Reporting on the measures that matter in advocacy work
- Role based access for different staff types
Benefits of using Advocacy Software
Organisations running Advocacy Software that genuinely fits their workflow tend to see:
- Workflows that match advocacy operations instead of a generic process
- Less adaptation of general purpose software to a specialist job
- Records and terminology that fit the field
- Compliance and record keeping handled in one place
- Reporting on measures that are actually relevant
Who uses Advocacy Software?
Advocacy Software is used by owners and managers in advocacy work, administrative staff, and the frontline teams delivering it. What matters more than headcount is whether the product’s assumptions about your process are correct.
How to choose the right Advocacy Software
These are the practical considerations when comparing Advocacy Software:
- How closely the workflow matches your own advocacy operation
- Whether sector specific compliance requirements are covered
- The size of operation the product is genuinely designed for
- Data migration from whatever you use today
- How responsive the vendor is to requests specific to this field
Narrow to a few options and test on your own data. The eventual daily users should run the trial, because their friction determines whether a rollout sticks.
How much does Advocacy Software cost?
The common model is a monthly per user or per location fee, tiered against operation size. Expect to pay more than for a general purpose tool, which is normal where the addressable market is small. Budget against where you expect to be, and read carefully which capabilities are gated above the tier you are quoted.
FAQs of Advocacy Software
Advocacy Software exists to run the admin behind advocacy work, from records and bookings through to billing and compliance evidence.
You can use a general tool, but you will rebuild the advocacy parts by hand that Advocacy Software covers out of the box.
Advocacy Software products are often designed around a particular scale, so ask directly what size of advocacy operation the typical customer runs.
Before committing to Advocacy Software, get specifics on what it imports from your existing advocacy data and what you will re enter by hand.
Expect monthly per user or per location pricing for Advocacy Software, with a premium over generic tools that reflects the smaller advocacy market.
Evaluate Advocacy Software against actual advocacy work and let the eventual daily users lead that trial.