15 Popular Social Media Management Tools for Businesses of All Sizes

Popular Social Media Management Tools

Managing your social media marketing tasks can be a daunting challenge, from content creation to analytics and reporting. Fortunately, a plethora of exceptional social media management tools is at your disposal. These tools not only streamline your workflows but also save you valuable time and ensure your content reaches its intended audience effectively.

However, with the abundance of options, how do you determine the right tool for your needs?

To simplify your decision-making process, we’ve curated a comprehensive list of the top 21 social media management tools, categorized to cater to different business sizes:

  1. Tools ideal for small-to-medium businesses
  2. Tools suitable for enterprise-level businesses

While the distinction primarily hinges on pricing, it’s not always black and white. Small-to-medium businesses might find value in tools from the enterprise category, and vice versa.

Explore our selection of the 16 best social media management tools for small-to-medium businesses. Please note that these tools are not ranked in any specific order, as each excels in its own unique way. If you have a favorite tool that we haven’t mentioned but believe deserves recognition, feel free to share it in the comments section to benefit fellow users.

Join us as we delve into each tool’s capabilities and help you make an informed choice!

What is Social Media Management?

Social media management encompasses a multifaceted set of activities aimed at effectively curating a brand’s online presence. This comprehensive process involves crafting content, devising publishing schedules, formulating strategic plans, engaging with the audience, expanding the reach, and meticulously tracking the performance of a company’s social media profiles. Its ultimate goal is to foster robust relationships with subscribers while delivering pertinent and engaging posts.

Why is social media management important?

In today’s digital landscape, where over 3.6 billion individuals worldwide spend an average of 2.5 hours daily on popular social media platforms, the importance of proficient social media management cannot be overstated. It serves as a powerful tool for directing user attention toward your brand. Hence, the presence of a dedicated social media manager becomes imperative. This professional plays a pivotal role in scrutinizing engagement metrics, conceptualizing digital campaigns, and monitoring customer interaction trends. By successfully executing these responsibilities, a company can establish a prominent online presence and cultivate a thriving digital community. In today’s business landscape, a social media presence is an indispensable element for connecting with potential customers and conveying messages through various channels, such as advertisements, sponsored posts, and influencer marketing.

Having elucidated the significance of social media management, let us now delve deeper into its scope.

What does social media management include?

The realm of social media management encompasses an array of responsibilities. In essence, a social media manager is tasked with:

  • Crafting and customizing the brand’s social media strategy.
  • Identifying the target audience and conducting research to understand their preferences, interests, and needs.
  • Selecting the most suitable social media platforms to showcase the company.
  • Formulating a content publishing schedule.
  • Engaging with leads and customers across various social media platforms.
  • Expanding the reach of the brand on social media.
  • Vigilantly monitoring and evaluating the performance of the company’s social media accounts.

With a firm grasp of these responsibilities, let’s explore the steps for effective social media management.

Getting Started with Social Media Management: A Step-by-Step Guide

For those seeking to promote their brands on social media but unsure of where to commence, the following step-by-step guide offers valuable insights:

  • Research Your Target Audience: Start by defining your ideal customer. Consider their occupation, interests, pain points, age, gender, and location. Creating a buyer persona can help consolidate this information.
  • Select Social Media Networks: Determine the most effective social networks for reaching your target audience. Focus on the platforms your customers frequent, considering demographics and conducting a social media audit to assess engagement.
  • Develop a Social Media Strategy: Tailor strategies for each platform, integrating your target audience, goals, values, industry insights, and brand voice.
  • Design Profiles: Ensure your social media profiles align with your brand’s personality, utilizing professional images and videos to leave a lasting impression.
  • Create a Publishing Schedule: Employ tools like Hootsuite, Zoho, Sprout Social, or Loomly to schedule content publication, optimizing engagement and relevance.
  • Interact with Users: Prioritize daily communication with customers, engaging with followers through content and promptly responding to comments.
  • Increase Your Reach: Explore options such as advertising, sharing trending content, or collaborating with influencers to expand your follower base.
  • Track Content Performance: Continuously monitor your social media marketing efforts, assessing top-performing content, ad analytics, and campaign effectiveness. This data-driven approach helps identify strengths and weaknesses, facilitating strategic adjustments.

With these steps in mind, let’s now address the financial aspect of social media management.

What Is the Cost of Social Media Management?

The financial outlay for social media management varies depending on the size and scope of your business. Startups, in particular, should allocate budgets to sustain their essential operations. Key financial considerations include:

  • Salaries: To maintain an effective social media presence, you’ll need to budget for a social media manager’s salary.
  • Tools: Investing in social media management tools is essential for monitoring social networks, analyzing user engagement, scheduling posts, and content creation.
  • Content Creation: Quality content is crucial for engaging your audience, so allocate funds for motion graphics, video production, graphic design, copywriting, and related services.
  • Advertising: Platforms like Instagram and Facebook may require budget allocation for creating and promoting ads to maximize your content’s reach.

Popular 15 best social media management tools for small-to-medium businesses

Creating a list of 50 best social media management tools for small-to-medium businesses can be extensive, but here are some popular options as of my last knowledge update in September 2023. Please note that the popularity and features of these tools may have changed since then, so it’s advisable to research the latest options:



Buffer is a user-friendly tool that helps schedule and analyze your social media posts. It supports multiple platforms and offers collaboration features.


  • Intuitive social media scheduling and publishing.
  • Team collaboration and approval workflows.
  • In-depth analytics for measuring engagement.


  • Buffer Publish: Starting at $15/month
  • Buffer Analyze: Starting at $35/month

👉 Click Here for Buy 



Hootsuite is a comprehensive social media management platform that enables scheduling, monitoring, and analytics across various social networks.


  • Multiple social network integration.
  • Content scheduling and auto-posting.
  • Social media listening and monitoring.


  • Professional Plan: Starting at $19/month
  • Team Plan: Starting at $99/month
  • Business Plan: Starting at $599/month

👉 Click Here for Buy 

Sprout Social:

Sprout Social provides powerful social media management and analytics tools, making it easier to engage with your audience.


  • Unified social inbox for engagement.
  • Advanced analytics and reporting.
  • Social CRM for managing customer interactions.


  • Standard Plan: Starting at $99/month
  • Professional Plan: Starting at $149/month
  • Advanced Plan: Starting at $249/month

👉 Click Here for Buy 



SocialBee offers smart content scheduling, categorization, and growth optimization to enhance your social media strategy.


  • Content categorization and scheduling.
  • Recurring posting options.
  • Target audience optimization.


  • Accelerate: Starting at $19/month
  • Pro: Starting at $39/month
  • Max: Starting at $79/month

👉 Click Here for Buy 



Sendible is a social media management platform catering to agencies and small businesses, offering scheduling, analytics, and monitoring


  • Cross-platform social media posting.
  • Team collaboration and client management.
  • In-depth reporting and analytics.


  • Starter Plan: Starting at $29/month
  • Traction Plan: Starting at $99/month
  • Growth Plan: Starting at $199/month

👉 Click Here for Buy 


Later specializes in Instagram scheduling and visual content planning, helping businesses maintain an appealing Instagram feed.



  • Visual content planning for Instagram.
  • Drag-and-drop content scheduling.
  • Instagram Stories scheduling.


  • Free Plan available
  • Plus Plan: Starting at $12.50/month
  • Premium Plan: Starting at $20/month

👉 Click Here for Buy 


CoSchedule is a content marketing and social media management platform that combines scheduling and analytics for better results.


  • Content calendar for planning.
  • Social automation and analytics.
  • Integration with popular marketing tools.


  • Marketing Calendar: Starting at $40/month
  • Marketing Suite: Custom pricing

👉 Click Here for Buy 

Zoho Social:

Zoho Social provides scheduling, monitoring, and analytics tools for businesses to manage their social media presence effectively.


  • Social media publishing and scheduling.
  • Analytics and reporting.
  • Team collaboration and approval workflows.


  • Free Plan available
  • Standard Plan: Starting at $10/month
  • Professional Plan: Starting at $50/month

👉 Click Here for Buy 



Agorapulse offers social media publishing, engagement, and reporting features with a focus on simplicity and efficiency.


  • Social media content queue.
  • Social inbox for messages.
  • Social listening and reporting.


  • Medium Plan: Starting at $79/month
  • Large Plan: Starting at $159/month
  • Enterprise Plan: Custom pricing

👉 Click Here for Buy 



MeetEdgar helps automate your social media posting by recycling evergreen content, saving time and increasing engagement.


  • Content library for recycling posts.
  • Automated content scheduling.
  • A/B testing of post variations.


  • Starting at $19/month

👉 Click Here for Buy 



SocialPilot is a cost-effective social media management tool that supports scheduling, analytics, and team collaboration.


  • Social media post scheduling.
  • Team collaboration and client management.
  • Detailed social media analytics.


  • Professional Plan: Starting at $30/month
  • Small Team Plan: Starting at $50/month
  • Agency Plan: Starting at $100/month

👉 Click Here for Buy 


Planable simplifies social media collaboration with a visual content calendar and approval workflow for teams.


  • Visual content calendar for planning.
  • Collaboration and approval workflows.
  • Content version history.


  • Free Plan available
  • Premium Plan: Starting at $33/month
  • Enterprise Plan: Custom pricing

👉 Click Here for Buy 


PromoRepublic combines social media management with content creation tools, offering a library of templates for various industries.


  • Content templates for various industries.
  • Collaboration and approval features.
  • Social media statistics and analytics.


  • Starting at $9/month

👉 Click Here for Buy 


Loomly is a brand success platform that helps with content creation, publishing, and analyzing your social media efforts.


  • Content creation and scheduling.
  • Team collaboration and approval workflows.
  • Post preview and optimization.


  • Base Plan: Starting at $25/month
  • Standard Plan: Starting at $57/month
  • Advanced Plan: Starting at $119/month

👉 Click Here for Buy 

Post Planner:


Post Planner aids in finding and scheduling engaging content on Facebook and Twitter, increasing reach and engagement.


  • Content discovery and curation.
  • Post scheduling and analytics.
  • Engagement tracking.


  • Starter Plan: Starting at $3 per month
  • Love Plan: Starting at $11 per month
  • Guru Plan: Starting at $24 per month

👉 Click Here for Buy 

What is Social Media Management Software?

Social media management software is a category of digital tools and platforms designed to help individuals, businesses, and organizations effectively manage their presence on various social media networks. These tools are used to streamline and optimize various aspects of social media marketing and engagement. Social media management software typically offers a range of features and capabilities, which may include:

  1. Content Scheduling: Users can schedule posts in advance, allowing them to maintain a consistent posting schedule without needing to be online in real-time. This is particularly useful for businesses targeting audiences in different time zones.

  2. Content Publishing: These tools often provide easy-to-use interfaces for creating and publishing social media posts, including text, images, videos, and links. Some also offer content libraries for storing and organizing media assets.

  3. Content Calendar: A visual calendar that helps users plan and visualize their social media content schedule, making it easier to coordinate posts and campaigns.

  4. Social Media Monitoring: Tools for tracking and monitoring social media conversations, mentions, comments, and messages. This helps users stay engaged with their audience and respond promptly to inquiries or comments.

  5. Analytics and Reporting: Social media management software often includes built-in analytics and reporting features. These provide insights into post performance, audience engagement, follower growth, and other key metrics, helping users assess the effectiveness of their social media strategies.

  6. Social Listening: Some advanced tools offer social listening capabilities, allowing users to track keywords, hashtags, or mentions related to their brand, products, or industry. This helps in understanding customer sentiment and industry trends.

  7. Audience Targeting: Features for identifying and segmenting target audiences based on demographics, interests, and behavior. This enables users to create more personalized and effective content.

  8. Team Collaboration: Many social media management tools offer collaboration features, including user roles, approval workflows, and team messaging. These features are particularly valuable for businesses with multiple team members managing social media accounts.

  9. Integration: Integration with other marketing and analytics tools, such as email marketing platforms, customer relationship management (CRM) software, and e-commerce platforms, to create a cohesive marketing strategy.

  10. Ad Management: Some tools offer capabilities for managing paid social media advertising campaigns, including ad creation, targeting, and budgeting.

  11. Compliance and Security: Features to ensure compliance with social media policies and data security, particularly important for enterprises and regulated industries.

  12. Competitor Analysis: Tools may offer competitive analysis features to help users understand their competitors’ social media strategies and performance.

Social media management software can be used by a wide range of users, including marketing professionals, social media managers, content creators, small businesses, large enterprises, influencers, and individuals looking to enhance their online presence. These tools play a crucial role in simplifying social media marketing efforts, saving time, improving engagement, and achieving marketing goals across various social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and more.

Which Software is used for Social Media Marketing?

Social media marketing involves the use of various software tools and platforms to plan, execute, and measure marketing campaigns on social media channels. The choice of software depends on the specific needs and objectives of a marketer or business. Here are some of the commonly used software categories and tools for social media marketing:

Social Media Management Tools: 

These tools help manage and schedule social media posts, track engagement, and analyze performance. Examples include:

  • Buffer
  • Hootsuite
  • Sprout Social
  • Sendible
  • Agorapulse

Content Creation and Design Tools: 

Content is key in social media marketing, and these tools assist in creating eye-catching graphics and videos:

  • Canva
  • Adobe Creative Cloud (including Photoshop and Illustrator)
  • Animoto
  • InVideo
  • Crello

Social Media Advertising Platforms

These platforms allow you to create and manage paid social media advertising campaigns:

  • Facebook Ads Manager
  • Google Ads (including YouTube ads)
  • LinkedIn Ads
  • Twitter Ads

Analytics and Reporting Tools: 

To measure the effectiveness of social media campaigns and track key metrics:

  • Google Analytics
  • Facebook Insights
  • Twitter Analytics
  • Instagram Insights
  • Sprout Social’s reporting features

Social Media Listening and Monitoring Tools: 

These tools help track brand mentions, sentiment, and industry trends:

  • Brandwatch
  • Mention
  • Sprinklr
  • Hootsuite Insights
  • Awario

Email Marketing Platforms: 

Email can complement social media marketing efforts, and these platforms help manage email campaigns:

  • Mailchimp
  • Constant Contact
  • ConvertKit
  • HubSpot

Customer Relationship Management (CRM) Software: 

CRM systems assist in managing customer interactions and can integrate with social media:

  • Salesforce
  • HubSpot CRM
  • Zoho CRM

Social Media Influencer Marketing Platforms:

If influencer marketing is part of your strategy, these platforms connect brands with influencers:

  • AspireIQ
  • Influencity
  • Upfluence

E-commerce and Sales Platforms: 

If you’re selling products or services through social media, e-commerce platforms are essential:

  • Shopify
  • BigCommerce
  • WooCommerce (for WordPress)

Automation and Chatbots:

These tools can automate responses, post scheduling, and engagement:

  • Chatfuel (for Facebook Messenger)
  • ManyChat (for Facebook Messenger)
  • Sprout Social’s automation features

Survey and Feedback Tools: 

To gather customer feedback and insights for social media strategy improvements:

  • SurveyMonkey
  • Typeform
  • Google Forms

The choice of software depends on your goals, budget, and the social media platforms you’re active on. Some businesses use a combination of these tools to create a comprehensive social media marketing strategy. It’s also important to stay updated with the latest trends and technologies in the ever-evolving field of social media marketing.

These descriptions provide an overview of each tool’s primary features and focus areas, but it’s essential to explore each tool further to determine which one best aligns with your specific business needs and goals.



Because advertising and marketing is an art, the each new problem or challenge should begin canvas and an open mind with the nervous.

Borrowings of other people’s mediocrities. Tha what ‘trends’ are – a search for something.

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