There are thousands of tools for Instagram, and it can be crazy to find the best ones. For this reason, today I have taken the trouble to compile for you some very practical, easy-to-use, and free versions.
To have a good presence on Instagram, you have to create content, post regularly, respond to comments, interact with your followers, analyze trends, monitor your statistics, listen to your audience, and, why not, also spy on your competition a bit.
And doing all this is not easy. It requires a lot of dedication and time. But, luckily, there are tools that make these tasks easier for us, like the ones we are going to see today.
What Types of Instagram Tools are There?
Before deciding on any Marketing tool for Instagram, it is necessary that you first understand better how this social network works and what are the main needs of your Digital strategy.
So, to have a good presence on this social platform, you need:
- Strategy, and in the case at hand, tools that make it easier for you to manage your account or those of your clients.
- Constancy, publish regularly so that your social media plan really works.
- Very attractive visual content.
- Analyze to be able to enhance what works, correct what doesn’t, and optimize your resources, both money and time.
These factors are fundamental, and based on them, I have classified the tools you need into three areas: management and programming, design and analysis.
What are the Best Tools for Instagram Management and Scheduling?
Before you start reading this list, you have to take into account 3 things:
- Today, we will focus more on “tools” than on mobile Apps.
- I am going to be objective and practical. I’m not going to give you a long list like other websites do, what for? If so, then most don’t even work well.
- Important! The tools are of no use without a good prior strategy.
But we’d better start now.
These are the Instagram tools I have selected for you.
With them, you will save a lot of time and improve your Instagram strategy.
Metricool
Metricool is a very powerful tool that stands out for its simplicity and usability.
It is a Social Media platform that allows you to schedule your publications, analyze and understand your audience and your competition, and monitor hashtags, etc. In addition, it generates some fantastic reports to know the performance of your strategy.
SEMrush
Surely you have associated SEMrush only with SEO.
Well no. SEMrush is also a tool that includes more functionalities, including publishing and analyzing your Social Media strategy.
Its Social Media Toolkit is very complete. With it, you can search for ideas, track your competitors, analyze your audience, and boost articles.
Hootsuite
Hootsuite is a classic in network programming and management. It is characterized by a control panel that lets you see at a glance what is happening across your networks: activity, monitoring, trends, etc.
Planoly
Planoly is another Instagram tool for scheduling, managing, and analyzing business accounts.
It has a particularity with respect to the others. It shows you visually how your wall will look before programming. This is especially interesting for accounts that also work on wall design.
Later
In the same vein as Planoly, we find Later. It allows you to program and analyze your networks in a very visual way.
At this point, before changing the section, you may be interested in learning about the main tools and functions of a community manager.
Facebook Business Suite
Facebook Business Suite is the new App specifically designed to bring together, in a single tool, the management, publishing, advertising, and analytics for company pages on Instagram, Facebook, and Messenger for a business or agency.
This platform, available on both mobile and desktop computers, can only schedule posts and analyze your activity on Instagram if your account is linked to a company page.
Onlypult
Onlypult.com is a simple tool for publishing, programming, and controlling statistics on Instagram and other social networks. She will increase participation among your followers and customers, in addition to optimizing the time this process takes.
Design tools for Instagram
On Instagram, visual content is essential. Therefore, you must take special care of your visual identity and the design of your publications.
Canva
Canva has democratized the world of design. It has a very intuitive interface, so you can create content in a few minutes. With its templates, elements, color palettes, and typography, you can create highly successful publications.
BeFunky
Learn to design attractive images thanks to BeFunky (a powerful free online photo editor).
Picsart
Picsart is another great content creation and editing tool. It offers you a wide range of templates, tools and effects for you to create irresistible content.
Tools to Analyze Instagram
In social networks, analysis is very important. It allows you to analyze how your strategy is evolving and if you are achieving the objectives set.
We Repeat with Metricool, Hootsuite, SEMrush, and Onlypult
These tools, in addition to their management and planning functions, are very powerful for analyzing your networks.
- Metricool stands out for the reports it makes, easy to understand and ready to deliver to the client. It offers many Instagram analysis features to help you manage your strategy: follower analysis, hashtag tracking, and insights into the best times to post.
- With SEMrush and its Instagram Report, you can track your account’s evolution, compare it with the competition, identify your main publications and hashtags, and understand your audience through the data.
- Hootsuite Analytics shows you past data, compares metrics, creates custom reports, classifies comments by sentiment (positive or negative), and also has social listening tools.
Ninjalytics
If you want to track an account’s evolution and engagement rate, Ninjalitics is a great solution.
Interesting Tools for Instagram
As an extra fact, I tell you that there are also some other things that you might like to do, such as:
We want to make a special mention of the hashtag, since it is a must in the management and monitoring of networks.
If you know how to use it on Instagram, this simple character will give you a lot of joy.
It helps you brainstorm and get inspired (not copy), listen to your audience, and spy on your competition.
Tools to Download IG Content
Bonus track: Do you want to download some content from Instagram?
For users who want to view and save public Instagram Highlights, Highlightify is a useful tool to include in an Instagram content toolkit.
What to Measure on Your Instagram?
Some Instagram metrics that you should keep in mind are:
Reach
It is the number of people who have seen your post.
Impressions
It is the number of views of your post. This is usually a number greater than the reach because the same person can see your content several times.
Tasa of commitment
Measure the degree of commitment of your users to your brand. To measure engagement, divide a publication’s interactions by its total number of followers and multiply by 100; or, better yet, use a tool that calculates it for you.
Followers
The followers of your brand. Positive growth indicates that you are doing things right.
Visits to your profile
It is a metric that indicates users’ interest in your brand.
Clicks on the Link in the BIO or the Stories
It’s a great metric for gauging whether this social network can drive traffic to your branded website.
Do you want to know more about metrics or KPIs?
You already see that a good analysis of your networks will show you the best days and times to publish, know your audience, which publications work best for you and which do not, and ultimately, how to improve your strategy.
Conclusion
The tools that I have brought you will help you:
- Find ideas for your content.
- Control your competition.
- Plan and manage your strategy.
- Schedule your posts so you’re not a slave to them
Programming implies having a calendar, and to have a calendar, you need a strategy.
In this way, the ability to schedule your publications not only saves time but also helps you work on your Social Media plan, with all the benefits that this entails for your brand. Another advantage of using these platforms is that you will be more consistent and will not leave room for forgetfulness or unforeseen events from day to day.
On the other hand, there are two figures that are key to your brand: your community and your competition. You have to listen to your community, see what they like and what they don’t. Come on, what has been, try to understand it.
You can’t lose sight of your competition either. You must be up to date with their publications, see what interaction they have, and what strategy they follow.
It is also very useful to know how to manage the use of hashtags. And as we have seen, you have many tools at your fingertips that make your day-to-day life easier and improve your results.
But remember, at the risk of being a bore, that the tools are worthless by themselves if they are not accompanied by a good strategy.
June 4, 2026
June 4, 2026
June 4, 2026
June 4, 2026
June 4, 2026