Kahunas

Kahunas is an online coaching platform whose central promise is a branded application of your own, live in the app stores in under 30 days, built with your logo, colour scheme and personalised features.

The reasoning it gives is sound. With over a million personal training businesses worldwide, differentiating on professionalism is hard, and appearing in the app store under your own name does more for perceived credibility than any amount of website design. The 30 day commitment matters because app store review and build processes are exactly where this kind of promise usually slips.

Nutrition tracking is the deepest part of the product, with a database of more than 1.6 million verified foods, 800,000 barcodes and over 2,400 restaurants' menu items, each with up to ten serving sizes and full macronutrient and micronutrient data, and many foods approved by a team of nutritionists. Database quality is what determines whether clients keep logging, since a food that is not in the database is a moment where somebody gives up.

Progress Overlay compares client photos side by side for an instant visual of transformation, built for sharing milestones and social proof. Clients log nutrition, track workouts, check in, view progress, access premium content and send voice notes and messages. Plans run from $35 to $99 per month with annual options, after a 14 day free trial.