Extend

Extend is a merchant-side platform covering product protection, shipping protection and returns, built around the idea that the offers a shopper sees should be informed by how that shopper actually behaves. The company describes individualized perks and policies driven by real shopper actions rather than a uniform policy applied to everyone.

The product spans four areas. Product protection covers accidental damage and product failure through warranties positioned as loyalty-building rather than purely as revenue. Shipping protection sits alongside order tracking and streamlined claim resolution. Returns and exchanges are behavior-based, with proactive fraud management attached, which is Extend's answer to the tension between generous return policies and return abuse. The company frames this directly as winning new customers with embedded protection offerings and flexible returns without opening the door to abuse.

Two portals separate the audiences. Shoppers file claims and check status in the Extend Customer Portal, while merchants use a merchant portal to review analytics and contract data, customise offer experiences and manage claims. The self-service claim path is presented as a cost control: containing support costs and fraud through self-service resolution, shopper analysis and proactive tracking.

Extend targets a broad retail range, naming apparel, beauty, furniture, fine jewelry and mattresses. Published customer results include Monster Transmission increasing conversion rates by 120 percent after moving to embedded Extend product protection, and Resident doubling its attach rate after switching to Extend from a previous product protection provider. Pricing is not published, so merchants contact the company for terms.